Role & responsibilities
Job Description :
1. ATL Marketing (Brand Building)
• Plan and execute ATL campaigns to strengthen brand presence
• Manage advertising across:
o Print media (newspapers, magazines)
o Outdoor media (hoardings, billboards)
o Radio and local media channels
• Handle media planning, budgeting, and vendor negotiations
• Ensure consistent brand positioning across all platforms
• Track campaign performance, reach, and effectiveness
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2. BTL Marketing (Sales Activation)
• Design and execute store-level promotional campaigns
• Plan and manage seasonal campaigns such as:
o Diwali, Akshaya Tritiya, Wedding Season offers
• Organize in-store events, exhibitions, and customer engagement activities
• Drive digital and direct customer engagement through:
o WhatsApp marketing
o SMS & email campaigns
o Loyalty and referral programs
• Collaborate with retail teams to increase walk-ins and conversions
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3. Jewellery Industry Focus
• Promote key product categories:
o Bridal jewellery collections
o Gold & diamond jewellery
o Saving schemes and festive offers
• Highlight brand strengths such as:
o Hallmark certification
o Craftsmanship and design exclusivity
• Align campaigns with market trends, customer demand, and gold price movements
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4. Performance Tracking & Analytics
• Monitor and analyse:
o Campaign ROI
o Store footfall
o Conversion ratios
o Sales performance during promotions
• Optimize marketing strategies based on data insights
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5. Vendor & Stakeholder Management
• Coordinate with:
o Advertising agencies
o Media partners
o Designers, printers, and production vendors
• Work closely with sales and retail teams for campaign execution
If interested, kindly revert back with your updated resume on my mail id-
[email protected]
📌 Sales Head (Gujarat)
🏢 Adler Talent Solutions
📍 Gujarat