Experience: 25-30 Years (Minimum 15+ years in Residential Real Estate is mandatory)

Notice Period: Immediate to 30 days

Job Summary

We are looking for a seasoned Head Sales & Marketing to lead the sales and marketing function for our residential real estate projects in Chennai. The ideal candidate should possess a strong track record of driving revenue growth, leading high-performing sales teams, managing project launches, and executing strategic marketing initiatives. The candidate must have extensive experience with reputed residential real estate developers and an in-depth understanding of the Chennai real estate market.

Key Responsibilities

- Develop and execute sales and marketing strategies to achieve business objectives and revenue targets.
- Lead end-to-end sales operations for ongoing and upcoming residential projects.
- Drive sales through direct sales teams, channel partners, corporate tie-ups, and referral networks.
- Plan and execute successful project launches, promotional campaigns, and customer acquisition strategies.
- Develop pricing, inventory movement, and sales strategies based on market demand and competitor analysis.
- Build and strengthen relationships with channel partners, brokers, financial institutions, and key stakeholders.
- Oversee digital marketing, lead generation, ATL/BTL campaigns, branding, events, and customer engagement initiatives.
- Monitor sales pipeline, conversion ratios, inventory status, revenue forecasts, and marketing ROI through regular MIS reporting.
- Collaborate with CRM, Projects, Finance, Legal,



and Customer Service teams to ensure seamless customer experience from booking to handover.
- Recruit, mentor, and lead high-performing sales and marketing teams while fostering a performance-driven culture.
- Ensure compliance with RERA guidelines, company policies, and other statutory requirements.

Desired Candidate Profile

- 25-30 years of overall experience with a minimum of 15 years in residential real estate sales and marketing.
- Proven experience in leading sales for multiple residential projects and consistently achieving business targets.
- Solid knowledge of the Chennai residential real estate market, customer trends, and competitive landscape.
- Demonstrated success in project launches, channel partner management, and high-value sales closures.
- Expertise in digital marketing, lead management, branding, and business development.
- Strong leadership, negotiation, communication, and people management skills.
- Ability to develop business strategies and translate them into measurable results.

Qualification

- Bachelor's Degree in Engineering, Business Administration, Marketing, or a related discipline.
- MBA in Sales & Marketing is preferred.

Mandatory Requirements

- Minimum 15 years of experience in residential real estate is mandatory.
- Candidates must currently be based in or willing to relocate to Chennai.
- Experience with reputed residential real estate developers is essential.
- Notice period should be 30 days or less.
- Proven leadership experience in handling large sales teams and delivering annual revenue targets.

📌 Head - Sales & Marketing (Residential Real Estate) (Tamil Nadu)
🏢 Bbcl Developers India
📍 Tamil Nadu