Job DescriptionRole Overview NWe are seeking a results-driven Programmatic Performance Specialist focused on driving high converting NCPA (Cost Per Action) andCPL (Cost Per Lead) campaigns. In this role, you will be Nresponsible for end-to-end campaign execution, bid optimization, audience architecture, and performance Nscaling across Display & Video 360 (DV360) and Beeswax / Free Wheel. You will operate at the Nintersection of data, creative strategy, and ad tech to deliver measurable business outcomes and hit Ndirect-response targets. NKey Responsibilitiesn N Campaign Execution & Management: Traffic, launch, and manage full-funnel programmatic campaigns (display, video, and native) across DV360 and Beeswax / Free Wheel. N Bidding & Algorithmic Optimization: Adjust bid strategies, line-item settings, pacing, and contextual targeting to maximize conversions while achieving Target CPA/CPL goals. N Tracking & Ad Ops Integration: Partner with Ad Ops to set up, QA, and troubleshoot conversion tracking (Floodlight tags, GTM, server-side tracking, and pixels) to ensure accurate performance attribution. N Performance Tracking & Analytics: Daily tracking of core KPIs (Cost Per Acquisition, Cost Per Lead, Conversion Rate, eCPM) and rapid troubleshooting of tracking or delivery anomalies. N Audience Architecture: Architect and deploy audience targeting strategies leveraging 1st-party CRM data, custom intent/affinity segments, and 3rd-party data for targeted prospecting and retargeting.



N Creative Strategy & A/BTesting: Work cross-functionally with creative teams and ad ops to align landing pages, energetic ad formats (DCO), and ad messaging with conversion goals. N Brand Safety & Quality Assurance: Enforce strict brand safety, fraud prevention, and viewability standards using verification tools (e.G., IAS, Double Verify, MOAT) to protect budgets and ad quality. NnRequirements & Qualifications Nn Experience: 2 to 5+ years of hands-on experience managing programmatic buying platforms with a strong focus on direct-response and performance metrics. N Platform & Ad Tech Expertise: Deep hands-on knowledge of DV360 and Beeswax / Free Wheel. Working knowledge of related Google Marketing Platform tools such as Campaign Manager 360 (CM360), Google Analytics (GA4), and Google Tag Manager (GTM). N Analytical Skills: High proficiency in data analysis, pivot tables, and using performance data to inform creative, bidding, and audience directions. N Attribution Knowledge: Solid understanding of digital attribution models (Multi-Touch, Data-Driven, Last-Interaction) and conversion funnel measurement. N Certifications: Google Marketing Platform (DV360, CM360) or Programmatic Advertising certifications are strongly preferred. N Soft Skills: Excellent communication, presentation, and problem-solving skills to clearly translate complex data insights to clients and non-technical stakeholders. N

📌 Programmatic Performance Specialist (Karnataka)
🏢 Adprime
📍 Karnataka