Role Title: Inside Sales Executive – CPaaS & Conversational AI Solutions
Role Vertical: Sales - SME
Years of Experience: 0-5 years
Base Location: Noida
Preferred Industry: CPaaS, SaaS, Conversational AI, Chatbots, Customer Engagement Platforms, Cloud Communication Solutions
Minimum Qualification: Bachelor's Degree in Business, Marketing, IT, or a related field. MBA preferred.

Reporting To: Inside Sales Manager / Team Leader

About the Role

Fonada is looking for a highly motivated and results-driven Inside Sales Executive to drive revenue growth by identifying business opportunities, engaging prospective customers, conducting product demonstrations, and converting qualified leads into long-term clients.

The ideal candidate should possess strong communication, presentation, consultative selling, and relationship-building skills, along with a passion for technology-driven solutions such as CPaaS, Conversational AI, Whats App Business API, Voice Bots, and Customer Engagement Platforms.

Key Responsibilities

1. Lead Generation & Prospecting

- Identify, research, and engage prospective SME and Mid-Market clients through inbound and outbound channels.
- Generate qualified leads through Linked In, Sales Navigator, digital campaigns, referrals, databases, and networking platforms.
- Build and maintain a healthy sales pipeline to achieve monthly and quarterly business targets.
- Maintain accurate records of prospect interactions, activities, and opportunities in CRM.

1. Lead Qualification & Discovery

- Conduct discovery calls to understand client business requirements, pain points, and objectives.
- Qualify prospects based on business need, budget, authority, timeline, and fitment.
- Identify key decision-makers and influencers within target organizations.
- Collaborate with marketing teams to optimize lead quality and conversion rates.

1. Product Demonstration & Solution Consulting





- Conduct engaging virtual product demonstrations and presentations.
- Customize demonstrations based on industry use cases and customer requirements.
- Explain product capabilities, business benefits, and ROI in a simple and compelling manner.
- Act as a trusted advisor by recommending appropriate solutions aligned with customer goals.
- Address functional and business-related queries during sales discussions.

1. Sales Conversion & Revenue Generation

- Present commercial proposals and pricing discussions.
- Handle objections effectively and guide prospects through the buying journey.
- Negotiate commercial terms and close opportunities within defined sales cycles.
- Consistently achieve or exceed assigned sales targets and KPIs.
- Drive demo-to-conversion and lead-to-revenue performance.

1. CRM & Sales Reporting

- Maintain accurate and up-to-date records in Zoho CRM or other CRM platforms.
- Track lead status, demo outcomes, conversion ratios, and pipeline movement.
- Prepare weekly and monthly reports on sales activities, forecasts, and revenue performance.
- Provide actionable insights to improve sales effectiveness and customer engagement.

1. Cross-Functional Collaboration

- Work closely with Marketing, Product, Pre-Sales, and Customer Success teams.
- Coordinate with technical teams to address customer-specific solution requirements.
- Support campaign planning and execution by providing market feedback and customer insights.

1. Customer Onboarding & Relationship Management

- Ensure seamless handover of new customers to implementation and customer success teams.




- Assist customers during initial onboarding and adoption stages.
- Build long-term customer relationships to improve retention and identify upselling opportunities.
- Act as the primary point of contact until successful solution deployment.

Required Skills & Competencies

Mandatory

- Excellent verbal and written communication skills.
- Strong presentation and product demonstration abilities.
- Proven experience in inside sales, consultative selling, and lead conversion.
- Ability to understand business challenges and position technology solutions effectively.
- Strong negotiation and objection-handling skills.
- Experience working with CRM platforms, preferably Zoho CRM.
- Proficiency in Linked In prospecting and lead generation techniques.
- Target-oriented mindset with a robust focus on achieving results.

Preferred

- Exposure to CPaaS, SaaS, Conversational AI, Whats App Business API, Voice Bots, Contact Center Solutions, or related technologies.
- Understanding of B2B and SME sales environments.
- Familiarity with virtual meeting and presentation tools.
- Experience in solution-based selling and customer engagement.

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Discovery Calls Conducted
- Product Demos Delivered
- Demo-to-Opportunity Conversion Rate
- Opportunity-to-Customer Conversion Rate
- Monthly/Quarterly Revenue Achievement
- Pipeline Value and Forecast Accuracy
- CRM Hygiene and Reporting Compliance
- Customer Onboarding Success Rate

Why Join Fonada?

- Competitive salary with attractive performance linked incentives.
- Opportunity to work with cutting-edge CPaaS and Conversational AI solutions.
- Fast-track career growth into Senior Inside Sales, Enterprise/Key Account Management, or Pre-Sales roles.
- Collaborative, innovation-driven work culture.
- Exposure to diverse industries and high-growth digital transformation projects.

📌 Inside Sales Executive (Noida)
🏢 Fonada
📍 Noida