Job Title: Email Marketing & Automation Specialist (Pardot & Salesforce)

Experience: 6–8 Years

Location: Noida (On-site)

Notice Period: Immediate Joiners Only

Role Summary

We are seeking a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full- time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client’s marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.

Key Responsibilities

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Pardot Operations & Campaign Execution:

- Build, test, and execute email campaigns in Pardot.

- Ensure emails are optimized for responsiveness, engagement, and deliverability.

Segmentation & Audience Targeting:

- Create and manage static and dynamic lists.

- Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals.

Automation & Workflow Management:

- Set up automation rules, completion actions, and engagement studio programs.

- Ensure campaigns are scalable and optimized for efficiency.

Data Governance & Compliance:

- Maintain clean, deduplicated prospect data.

- Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.

CRM Sync & Lead Flow:

- Monitor syncs between Pardot and Salesforce.

- Troubleshoot and fix sync errors to ensure smooth data flow between systems.

Landing Pages, Forms & Redirects:

- Build and optimize Pardot forms, form handlers, and landing pages.





- Use custom redirects and tracking parameters for analytics and attribution.

Campaign Reporting & Insights:

- Create Pardot and Salesforce reports to track performance.

- Share insights on email metrics, engagement, and MQL generation.

Account Engagement Setup & Configuration:

- Configure settings such as prospect fields, object syncing, and user access.

- Support domain setup and tracking domain configuration.

Data Management:

- Import, clean, and export data for campaign usage and reporting.

- Maintain database integrity and manage suppression and exclusion lists.

Lead Scoring & Grading:

- Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects.

Client Coordination:

- Maintain strong coordination with the client’s Salesforce Admin and Marketing Ops teams.

- Raise and manage Pardot-related tasks that require CRM-side configuration.

Testing & Optimization:

- Run A/B tests on email content, subject lines, and send times.

- Continuously improve campaign effectiveness through insights and experimentation.

Ideal Candidate Profile

- 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment.

- Robust understanding of email campaign best practices, database hygiene, and lead nurturing.

- Familiarity with data privacy regulations (GDPR, CAN-SPAM).

- Experience building and managing Engagement Studio flows and automation rules.

- Excellent communication, reporting, and collaboration skills.

- Ability to work independently with a client and act as their go-to resource.

- Pardot certification is a plus.

📌 Email Marketing & Automation Specialist (Pardot & Salesforce) (Noida)
🏢 Important Business
📍 Noida