Role: Email Marketing & Automation Specialist

Location: Noida Client Office

Time zone: IST

Employment Type: Full-Time (Deployed on Client Project)

Duration: 1 year minimum

Experience Required: 4+ Years in Email Marketing, Pardot, and Salesforce CRM

About the Role:

We’re looking for a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full-time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client’s marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.

Key Responsibilities:

Pardot Operations & Campaign Execution:

- Build, test, and execute email campaigns in Pardot.

- Ensure emails are optimized for responsiveness, engagement, and deliverability.

Segmentation & Audience Targeting:

- Create and manage static and dynamic lists.

- Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals.

Automation & Workflow Management:

- Set up automation rules, completion actions, and engagement studio programs.

- Ensure campaigns are scalable and optimized for efficiency.

Data Governance & Compliance:

- Maintain clean, deduplicated prospect data.

- Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.

CRM Sync & Lead Flow:

- Monitor syncs between Pardot and Salesforce.

- Troubleshoot and fix sync errors to ensure smooth data flow between systems.

Landing Pages, Forms & Redirects:

- Build and optimize Pardot forms, form handlers, and landing pages.





- Use custom redirects and tracking parameters for analytics and attribution.

Campaign Reporting & Insights:

- Create Pardot and Salesforce reports to track performance.

- Share insights on email metrics, engagement, and MQL generation.

- Account Engagement Setup & Configuration

- Configure settings such as prospect fields, object syncing, and user access.

- Support domain setup and tracking domain configuration.

Data Management:

- Import, clean, and export data for campaign usage and reporting.

- Maintain database integrity and manage suppression/exclusion lists.

Lead Scoring & Grading:

- Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects.

Client Coordination:

- Maintain solid coordination with the client’s Salesforce Admin and Marketing Ops teams.

- Raise and manage Pardot-related tasks that require CRM-side configuration.

Testing & Optimization:

- Run A/B tests on email content, subject lines, and send times.

- Continuously improve campaign effectiveness through insights and experimentation.

Ideal Candidate Profile:

- 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment

- Strong understanding of email campaign best practices, database hygiene, and lead nurturing

- Familiarity with data privacy regulations (GDPR, CAN-SPAM)

- Experience building and managing Engagement Studio flows and automation rules

- Excellent communication, reporting, and collaboration skills

- Ability to work independently with a client and act as their go-to resource

- Pardot certification is a plus

📌 Email Marketing & Automation Specialist (Noida)
🏢 Nameless
📍 Noida