Job DescriptionRole Summary NThe Chief Sales Officer is responsible for driving revenue growth, market penetration, and customer acquisition across all business lines — chit funds, insurance broking, mutual fund distribution, and credit solutions. The CSO builds and leads a high-performing, multi-vertical sales organization, sets the group's sales strategy, and works closely with product, operations,compliance, and business heads to ensure sustainable, compliant growth. NKey ResponsibilitiesnStrategy & Leadership N
- Define and execute the group-wide sales strategy, annual sales plans, and revenue targets across all four verticals. N
- Build, lead, and mentora multi-layered sales organization — regional/branch sales heads, team leaders, and frontline Nsales/relationship managers. N
- Design incentive structures, sales contests, and performance management frameworks to drive productivity. N
- Represent the sales function on the group leadership team and report performance to the MD/CEO and Board. NVertical-Specific Sales Ownership N
- Chit Funds: Drive new subscriber enrolment, group formation, and branch-level collections targets. N
- Insurance Broking: Grow life, health, and general insurance policy sales; strengthen insurer partnerships and Npersistency.n
- Mutual Fund Distribution: Expand AUM, SIP book, and client folios; deepen advisor/RM-led distribution. N
- Credit Solutions: Drive loan sourcing and disbursement volumes while maintaining sound portfolio quality. NCross-Sell & Customer Lifecycle N
- Build cross-sell and up-sell pathways across the four verticals to maximize customer lifetime value. N
- Establish a unified customer database and referral system across business lines. N
- Champion customer experience, retention, and Net Promoter Score improvement initiatives. NMarket & Channel Development N
- Identify new markets, branches, and channel partnerships (agents, DSAs,



brokers, digital channels) for expansion. N
- Track competitor activity, pricing, and market trends to keep company's offerings competitive. N
- Drive digital and tele-sales channel growth alongside traditional field sales. NGovernance, Compliance & Reporting N
- Ensure all sales practices comply with applicable regulatory requirements (chit fund regulations, IRDAI, NSEBI/AMFI, RBI/NBFC guidelines as relevant). N
- Own accurate sales MIS,forecasting, and pipeline reporting to leadership. N
- Partner with Risk and Compliance teams to balance growth with responsible business practices. NKey Result Areas (KRAs) N
- Revenue and volume growth across each business vertical vs. plan N
- New customer acquisition and cross-sell ratio N
- Sales team productivity, attrition, and capability building N
- Channel and branch network expansion N
- Portfolio quality and compliance adherence (credit and insurance verticals) NCandidate Requirements NExperience & Qualifications N
- 12–18+ years of progressive sales leadership experience in BFSI/financial services, ideally spanning multiple Nproduct lines (chit funds, insurance, mutual funds, or lending). N
- Proven track record of leading large, geographically distributed sales teams and delivering revenue growth. N
- MBA or equivalent postgraduate qualification in Sales, Marketing, or Finance preferred. N
- Relevant certifications(e.G., IRDAI, AMFI/NISM) an advantage. NSkills & Attributesn
- Solid strategic and analytical orientation, balanced with hands-on field sales leadership. N
- Excellent stakeholder management, negotiation, and communication skills. N
- Ability to operate across diverse regulatory environments and product complexities. N
- High integrity and a compliance-first mindset given the trust-based nature of chit funds, insurance, and lending. N
- Data-driven decision-making with comfort using CRM and sales MIS tools.

📌 Chief Sales Officer (Erode)
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