Role Objective:

The Role (Events & Experiences) will be responsible for ideating, conceptualising, curating and executing high-quality events at UB City. The role focuses on strengthening existing event IPs while creating new signature IPs that enhance footfall, engagement and brand positioning.

Key Result Areas (KRA) – Events & Experiences

1. Event Ideation & Conceptualisation

- Ideate, conceptualise, and design high-quality experiential events aligned with UB City’s brand positioning and target audience.
- Develop innovative event formats and engagement ideas to enhance footfall and brand recall.
- Identify trends in lifestyle, luxury, art, culture, fashion, food & entertainment to create relevant and aspirational experiences.

2. IP Management – Existing Properties

- Strategically manage, strengthen, and scale existing UB City event IPs.
- Ensure continuity, consistency, and quality enhancement of legacy events.
- Evaluate performance of ongoing IPs and introduce improvements based on audience insights, feedback, and commercial outcomes.

3. IP Development – New Properties

- Conceptualise and launch new signature IPs that align with UB City’s vision and commercial objectives.
- Build scalable event properties that can be sustained annually or seasonally.
- Collaborate with brands, artists, designers, and partners to co-create recent experiential IPs.

4. Event Planning & Execution

- Own end-to-end planning and execution of events including timelines, budgets, vendors, artists, permissions, and on-ground operations.
- Ensure seamless execution with attention to detail, quality, safety, and guest experience.
- Coordinate with relevant stakeholders for smooth delivery.

5. Budgeting & Commercial Performance

- Prepare and manage event budgets,



ensuring cost efficiency and ROI.
- Identify sponsorships, partnerships, and revenue opportunities to offset costs and enhance event profitability.
- Track and report financial performance of events and IPs.

6. Vendor, Partner & Artist Management

- Identify, onboard, and manage vendors, agencies, artists, performers, and collaborators.
- Negotiate commercials, manage contracts, and ensure timely deliverables.
- Maintain long-term relationships with key partners and creative collaborators.

7. Marketing & Promotions Support

- Work closely with the marketing team to create event communication plans.
- Support amplification strategies to maximize reach and engagement.

8. Audience Engagement & Experience

- Curate events that deliver superior guest experience and reflect UB City’s premium positioning.
- Monitor audience feedback, footfall, engagement metrics, and sentiment.
- Continuously refine event formats to enhance consumer experience.

9. Compliance, Safety & Permissions

- Ensure all events comply with local regulations, licenses, and safety norms.
- Coordinate with authorities for permissions where required.
- Implement risk management and contingency planning.

10. Reporting & Performance Analysis

- Prepare post-event reports covering objectives, execution, attendance, media coverage, and ROI.
- Track performance of each IP against defined KPIs.
- Present insights and recommendations for future events.

Key Skills & Competencies

- Strong creative and conceptual thinking.
- Proven experience in end-to-end event execution.
- Excellent project management and stakeholder coordination skills.
- Budgeting, negotiation and vendor management expertise.
- Ability to manage multiple events and IPs simultaneously.
- Strong communication and relationship-building skills.

📌 Event Manager (Bengaluru)
🏢 Prestige Group
📍 Bengaluru