Job Description

Key Responsibilities

CRM Management

- Own and manage CRM channels across Email, SMS, Whats App, App Push, In-App Messages, and web personalization.
- Execute lifecycle, engagement, and reactivation campaigns aligned to retention goals.

Journey Automation

- Build and optimize automated customer journeys across CRM platforms.
- Implement segmentation, triggers, and personalization to improve engagement and conversion.

Performance Tracking Reporting

- Monitor campaign metrics including deliverability, open rates, CTR, conversions, and retention KPIs.
- Conduct cohort and funnel analysis to identify trends and improvement opportunities.
- Prepare weekly and monthly CRM performance reports for internal reviews.

Optimization Insights

- Use customer behavior and feedback to refine messaging, segmentation, and automation logic.
- Test and iterate on subject lines, creatives, timing, and workflows to improve results.

Best Practices Trends

- Ensure CRM execution follows best practices in lifecycle marketing,



automation, and consumer communication.
- Stay updated on CRM and retention marketing trends to enhance channel performance.

Interested candidates can share CV at [Confidential Information]

Qualifications

Requirements

- Hands-on experience with CRM platforms like MoEngage (preferred), Web Engage, or Clever Tap.
- Robust understanding of CRM fundamentals, customer segmentation, and retention strategy.
- Experience in multi-channel CRM execution and journey automation.
- Analytical skills with the ability to interpret data and provide actionable insights.
- Familiarity with Zoho CRM is a plus.
- Strong communication and cross-functional collaboration abilities.

Additional Information

Work Setup

Work From Office - Delhi location

6 days work week ( Hybrid as per team requirement)

Must Have

Personal laptop

Stable Wi-Fi connection

📌 Marketing Automation Associate (Delhi)
🏢 Elevate Now
📍 Delhi