Borecha Functional Beverages is looking for an ambitious and results-driven Key Accounts Sales Manager to lead our HORECA business across Goa. This role is ideal for someone who enjoys building long-term partnerships with cafés, restaurants, hotels, resorts, and premium hospitality chains while driving sales and brand visibility.Key Responsibilities* Manage and grow Borecha’s presence across cafés, restaurants, hotels, resorts, and other HORECA accounts.* Identify and onboard new key accounts across Goa.* Build robust relationships with owners, procurement teams, F&B; managers, and decision-makers.* Negotiate commercial agreements and ensure successful execution.* Drive monthly sales targets, revenue growth, and market expansion.* Plan and execute product launches, activations, tastings, and promotional initiatives.* Ensure excellent product visibility, menu placements, and merchandising across partner outlets.* Monitor competitor activity and provide regular market insights.* Coordinate closely with distributors and internal teams to ensure timely order fulfilment and customer satisfaction.* Prepare regular sales reports, account reviews, and business development plans.