Assistant General Manager Sales (Ajanta Shoes India Pvt. Ltd.)

Key Responsibilities

1. Develop and execute annual and quarterly sales plans aligned with organizational goals.

2. Drive sales growth across General Trade (GT) and Wholesale channels throughout West Bengal.

3. Identify and appoint new distributors, wholesalers, and channel partners to expand market coverage.

4. Build and maintain strong relationships with distributors, wholesalers, retailers, and key trade influencers.

5. Monitor distributor performance, stock levels, secondary sales, and market coverage.

6. Ensure achievement of primary and secondary sales targets.

7. Analyze sales trends, competitor activities, pricing, and market opportunities to formulate effective action plans.

8. Lead, coach, and motivate the sales team to achieve business objectives.

9. Conduct regular market visits to improve execution, visibility, and retailer engagement.

10. Manage trade schemes, promotional activities, merchandising initiatives, and product launches.

11. Collaborate with Marketing, Supply Chain, Finance, and Demand Planning teams for seamless business execution.

12. Monitor receivables and ensure adherence to credit policies.

13. Prepare periodic sales forecasts, MIS reports, and business reviews.

14. Drive operational excellence through efficient territory management and sales analytics.

Key Performance Indicators (KPIs)

- Sales revenue achievement
- Primary and secondary sales growth
- Distribution expansion




- Market share improvement
- New distributor/wholesaler appointments
- Numeric and weighted distribution
- Collection efficiency
- Team productivity
- Channel profitability
- Sales forecast accuracy

Desired Candidate Profile

1. Bachelor's degree in Business, Marketing, Commerce, or a related field. MBA preferred.

2. 1015 years of progressive sales experience in General Trade (GT) and Wholesale.

3. Strong preference for candidates from Footwear, Premium FMCG, Lifestyle, Fashion, or Consumer Goods industries.

4. Proven track record of managing West Bengal markets.

5. Strong network with distributors and wholesale trade across the region.

6. Demonstrated ability to build and scale distribution networks.

7. Experience leading high-performing sales teams.

8. Robust commercial acumen with expertise in sales planning, negotiation, and channel management.

9. Excellent analytical, communication, and stakeholder management skills.

10. Proficiency in Microsoft Excel, PowerPoint, and CRM/Sales Force Automation tools.

Key Competencies

- Strategic Sales Planning
- Distribution Management
- General Trade Excellence
- Wholesale Business Development
- Channel Partner Management
- Negotiation & Influencing
- Team Leadership & Coaching
- Market Intelligence
- Business Development
- Financial & Commercial Acumen
- Customer Relationship Management
- Problem Solving & Decision Making

📌 Assistant General Manager Sales (West Bengal)
🏢 Ajanta Shoes
📍 West Bengal