Roles and Responsibilities

- Develop and execute offline marketing strategies to drive brand awareness, sales growth, and customer engagement.

- Plan and implement BTL campaigns across multiple channels, including retail stores, dealerships, and promotional events.

- Collaborate with cross-functional teams to launch current products and services through effective channel marketing initiatives.

- Manage budgets for BTL activities, ensuring optimal ROI and cost efficiency.

- Analyze campaign performance metrics to identify areas of improvement.

Desired Candidate Profile

- 4-8 years of experience in BTL Marketing or related field (FMCG industry preferred).

- Strong understanding of offline marketing tactics such as dealer management, retail marketing, sales funnel development.

- Excellent campaign planning skills with ability to manage multiple projects simultaneously.

- Proficiency in using tools like Salesforce CRM software for data analysis and reporting.

If interested, Please share your resume to [email protected]

Regards

HR Team

📌 BTL Marketing Manager (West Bengal)
🏢 Euler Motors
📍 West Bengal