Role Overview

As a Visual Designer, you will be an integral part of our Pre Sales Marketing team, playing a central role in shaping our visual identity across marketing, sales, and internal collateral. You will work closely with content writers, marketers, and product leads to create aesthetically compelling, brand-aligned graphics for both digital and print media. Objective: Create visually captivating assets that drive engagement, brand recall, and storytelling across platforms like LinkedIn, YouTube, Instagram, WordPress, and internal documentation. Reporting To: Content Lead Collaborates With: Marketing Strategists, Content Writers, Product Design Teams

Core Responsibilities

- Visual Design Creation
- Design static and animated graphics for digital platforms (LinkedIn, YouTube, Instagram, X, etc.)
- Create banners, infographics, posters, icon sets, digital brochures, and eBooks
- Build custom decks, whitepapers, and sales presentations aligned with brand standards
- Collaborate on website visuals, UI design components, and blog illustrations
- Craft highly engaging thumbnails, social post templates, and newsletter layouts
- Apply creative storytelling, typography, and layout theory to drive message clarity

Branding Consistency

- Maintain and evolve visual brand identity including fonts, color schemes, iconography, and layout principles
- Design and update brand kits, style guides, and reusable templates
- Ensure all design assets meet accessibility standards (ADA compliant)
- Perform visual audits and improve consistency across platforms

Campaign Support

- Translate campaign briefs into high-converting creatives and landing page designs
- Design ad creatives for Google Ads, Meta,



and LinkedIn campaigns
- Support lead-gen campaigns with downloadable assets (PDFs, cheat sheets, guides)
- Work on both organic and paid visual content, adapting creatives for split testing

Collaboration Workflow

- Partner with content creators, marketers, and product teams to ideate visuals
- Participate in creative brainstorming and sprint planning sessions
- Maintain an organized repository of design files, assets, and version control
- Meet multiple deadlines across projects with flexibility and creative problem-solving

Research Innovation

- Stay updated on current trends in branding, design tools, generative design, and UI/UX
- Test and recommend AI-assisted creative tools for speed and quality improvement
- Benchmark competitors visual strategy to suggest new formats and design types
- Identify process automation opportunities (e.g., templates, design macros, auto resizing)

Key Performance Indicators (KPIs)

- Engagement metrics on visuals (CTR, reach, shares, downloads)
- Brand guideline compliance and reduction in visual inconsistencies
- Timeliness and volume of creatives delivered against content calendar
- Internal team satisfaction and cross-functional feedback
- Contribution to improved campaign conversion rates (measured quarterly)

Requirements





Qualifications

- 24 years of professional experience in graphic design (freelance or full-time)
- Bachelors degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, or a related field
- Strong portfolio demonstrating a wide range of digital and print designs
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
- Familiarity with Canva, Figma, and AI tools like Krea.ai, Leonardo.ai, Midjourney (preferred)
- Basic knowledge of motion graphics, and animation is a plus
- Ability to adapt design style based on context (corporate, contemporary, minimalist, etc.)
- Strong time management and organizational skills
- Excellent attention to detail, color, layout, and typography

Work Environment

- Hybrid work setup with in-person collaboration required periodically
- Must be open to travelling for shoots, workshops, and design sprints
- Preference for candidates based in Lucknow or willing to Relocate

Advantages

Compensation Benefits

- Competitive salary based on experience and performance
- Annual bonus tied to performance indicators
- Flexible work environment with work-from-home flexibility
- Exposure to international design standards and branding practices
- Direct impact on marketing and product visibility
- Open to customized compensation mix: fixed + variable + long-term incentives

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Visual Designer (Uttar Pradesh)
🏢 SYMB Technologies
📍 Uttar Pradesh