Key Responsibilities

Performance Marketing

- Plan, launch, and optimize Google Ads campaigns.
- Manage Meta (Facebook & Instagram) advertising campaigns.
- Create lead generation campaigns for B2B products.
- Optimize campaigns based on CPL, CPA, CTR, ROAS, and conversion rates.
- Conduct A/B testing for creatives, audiences, and landing pages.
- Build remarketing and retargeting campaigns.
- Monitor daily advertising budgets and campaign performance.

SEO & Website Optimization

- SEO & Website Optimisation
- Improve on-page SEO.
- Work with developers to implement technical SEO improvements.
- Optimize landing pages for higher conversion rates.
- Improve website performance and user experience.

Analytics & Tracking

- Configure and manage Google Analytics 4 (GA4).
- Manage Google Tag Manager (GTM).
- Configure Meta Pixel and Google Ads conversion tracking.
- Monitor website traffic and campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.

Content & Lead Generation

- Coordinate with designers to develop high-performing ad creatives.
- Write or optimize AI-assisted ad copy and landing page content.
- Develop lead-generation funnels for industrial and B2B audiences.
- Research competitors and identify growth opportunities.

AI & Automation

The successful candidate should actively use AI tools to improve marketing efficiency.

Preferred AI tools include:

- ChatGPT
- Claude
- Gemini
- Perplexity
- AI image-generation tools
- AI video-generation tools
- AI automation platforms

Candidates should demonstrate how AI can improve:

- Campaign planning




- Ad copy creation
- Creative ideation
- Competitor research
- Audience analysis
- Reporting
- Marketing automation

Required Skills

- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Meta Pixel
- Conversion Tracking
- Keyword Research
- Technical SEO
- On-Page SEO
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- Microsoft Excel / Google Sheets
- Reporting & Analytics

Preferred Skills

- LinkedIn Ads
- Email Marketing
- CRM tools
- Marketing Automation
- Canva
- Basic WordPress knowledge
- Basic HTML/CSS understanding

Experience

- 24 years of hands-on experience in Digital Performance Marketing.
- Experience running Google Ads and Meta Ads independently.
- Experience in B2B lead generation is highly preferred.
- Industrial, manufacturing, machinery, or technical product marketing experience is an advantage.

Education

Bachelor's degree in Marketing, Business, Computer Applications, or a related field. Relevant certifications are preferred.

Certifications (Preferred)

- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- HubSpot Marketing Certification
- Any AI marketing certification

Key Performance Indicators (KPIs)

The selected candidate will be evaluated on:

- Qualified B2B leads generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Website Traffic Growth
- Organic Search Growth
- Campaign ROI
- Monthly Reporting Accuracy

📌 Digital Performance Marketing Specialist (Uttar Pradesh)
🏢 Rishabh Jain
📍 Uttar Pradesh