Company Profile:

JU Agrisciences https://juagrisciences.com/

Job Description: Product Manager
Job Location: Head Office - Noida

Key Responsibilities:

- Identify the market and crop-pest segment where the assigned product can be positioned.
- Understand technical and commercial aspects of the assigned product.
- Create the Customer Value Proposition (CVP) for the product to position it properly in the market.
- Build product communication strategy.
- Pack and collateral design with the help of an internal/external designer.
- Create the business case for the assigned product.
- Create unique ATL and BTL strategies for assigned products.
- Develop product training modules to be used as staff training and farmer training.
- Ensure timely execution of promotional and developmental plans with the help of the regional marketing/sales team.
- Timely availability of all POP requirements PAN India.
- Competitor analysis and market analytics.
- Crop pest segment analysis to derive recent avenues for existing as well as NPI.
- Track sales performance in zone/region against plans and take corrective steps to adhere to the plan.
- Ensure timely availability of product performance reports.
- Familiarity with national and international agrochemical laws and registration processes




- Ensures all product claims and usage instructions align with compliance requirements

Core Competencies:

1. Go-to-Market & Customer Insight

- Strong grasp of farmers needs, cropping patterns, and seasonal cycles
- Ability to translate market insights into product positioning and development
- Planning and executing product launches, pricing strategies, and promotional campaigns

2. Strategic Thinking & Portfolio Management

- Product lifecycle management from ideation to phase-out
- Prioritization of product opportunities based on ROI, market potential, and regulatory trends
- Deep understanding of crop protection products (herbicides, fungicides, insecticides, etc.)

3. Cross-functional Collaboration

- Seamless coordination with R&D;, Regulatory, Sales, Marketing, Finance, and Supply Chain teams etc
- Ability to manage competing priorities and align diverse stakeholders

4. Innovation & Problem Solving

- Spotting unmet market needs and creating novel solutions
- Driving product differentiation in a commoditized market

Experience:

6 -12 years of work experience in handling product management & marketing in the agriculture industry.

Required Qualification:

Graduation in B.Sc. Agriculture and MBA/PGDBM, with a preference for Marketing.

📌 Product Manager - Pesticides (Uttar Pradesh)
🏢 JU Agri Sciences
📍 Uttar Pradesh