We are looking for a creative and performance-driven Digital Marketing Executive with 1 - 3 years of experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on experience in lead generation, social media marketing, paid advertising, content creation, and short-form video (Reels) creation to drive brand awareness and business growth.

Role & responsibilities

Digital Marketing

- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), and LinkedIn.
- Generate quality leads through paid and organic marketing channels.
- Monitor campaign performance and optimize for better ROI.
- Manage SEO, SEM, email marketing, and website traffic initiatives.
- Track campaign performance using tools such as Google Analytics and Meta Business Suite

Social Media Management

- Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging content calendars and publish regular posts.
- Develop creative captions, graphics, and promotional content.
- Monitor audience engagement and respond to comments and messages.

Content & Reels Creation

- Create engaging Instagram and Facebook Reels, YouTube Shorts, and other short-form videos.
- Coordinate with the design team or use tools like Canva and CapCut to create marketing creatives.




- Stay updated with the latest social media trends and incorporate them into content strategies.
- Assist in creating blogs, email campaigns, and promotional materials.

Lead Generation

- Plan and execute lead generation campaigns.
- Optimize landing pages and lead forms to improve conversions.
- Coordinate with the sales team to ensure timely lead follow-up.
- Analyze lead quality and recommend improvements to campaigns.
- Reporting & Analysis
- Prepare weekly and monthly marketing performance reports.
- Track KPIs such as leads generated, CPL, CTR, ROI, engagement, and conversion rates.
- Conduct competitor analysis and recommend recent growth opportunities.

Preferred candidate profile

- Experience with WordPress or basic website management.
- Knowledge of marketing automation or CRM tools.
- Understanding of AI tools such as ChatGPT, Canva AI, or other content generation platforms is an added advantage.

Required Skills

- 1 - 3 years of hands-on experience in Digital Marketing.
- Experience in running Meta Ads and Google Ads campaigns.
- Knowledge of lead generation strategies and campaign optimization.
- Experience in creating Reels, short-form videos, and social media content.
- Basic knowledge of SEO, SEM, and Google Analytics.
- Proficiency in Canva, CapCut, Adobe Express, or similar creative tools.
- Strong communication, creativity, and analytical skills.
- Ability to manage multiple campaigns and meet deadlines.

📌 Digital Marketing Executive (Uttar Pradesh)
🏢 InCraftiv
📍 Uttar Pradesh