Role Purpose

We are looking for a high-energy, customer-obsessed, data-driven skilled to lead Customer Lifecycle Management for Dish TV. The role will be responsible for maximizing customer lifetime value by reducing churn, increasing ARPU (Average Revenue Per User), improving customer engagement, and driving profitable growth across the subscriber base.

The ideal candidate combines strong commercial acumen with deep customer understanding, leverages AI and analytics to make decisions, and thrives in a fast-paced, high-accountability environment.

Key Responsibilities

- Own the end-to-end customer lifecycle across acquisition, onboarding, engagement, retention, reactivation and loyalty.
- Develop and execute strategies to reduce customer churn and improve subscriber retention.
- Drive ARPU enhancement through upsell, cross-sell, pack migrations, content adoption and value-added services.
- Design personalized customer journeys using data, AI and marketing automation.
- Build customer segmentation models based on demographics, usage, value, behaviour and propensity.
- Identify revenue opportunities across urban and rural customer segments through differentiated lifecycle strategies.
- Lead targeted campaigns across digital, outbound calling, WhatsApp, SMS, IVR, app notifications and partner channels.
- Develop predictive models for churn, ARPU uplift and customer propensity using AI and advanced analytics.
- Work closely with Sales, Product, Customer Experience, Technology, Digital, Finance and Field teams to deliver business outcomes.
- Monitor customer KPIs and continuously optimize interventions using A/B testing and experimentation.
- Build dashboards and management reports to track lifecycle performance and business impact.
- Stay ahead of emerging trends in customer engagement, AI, personalization and subscription businesses.

Functional Expertise

- Strong understanding of subscription-led businesses.




- Deep knowledge of customer behaviour across rural and urban India.
- Proven experience in retention, ARPU enhancement and customer monetization.
- Hands-on experience in customer segmentation and lifecycle marketing.
- Strong analytical capability with expertise in SQL, Excel, BI tools or equivalent analytics platforms.
- Working knowledge of AI-powered marketing, predictive analytics and marketing automation platforms.
- Experience with experimentation frameworks and A/B testing.
- Ability to convert data into actionable business insights.

Leadership Competencies

We are looking for someone who:

- Thinks like an owner and takes complete accountability.
- Is commercially sharp and outcome-oriented.
- Has a growth mindset and continuously challenges the status quo.
- Is collaborative and influences without authority.
- Is highly energetic, self-driven and execution-focused.
- Can thrive under ambiguity and pressure.
- Makes fast, data-backed decisions.
- Demonstrates excellent stakeholder management skills.
- Communicates with clarity and confidence.
- Has strong problem-solving and structured thinking abilities.
- Is passionate about customers and innovation.
- Embraces AI and emerging technologies to drive business transformation.

Technical Skills

- AI-driven customer analytics
- Customer segmentation and propensity modelling
- Marketing Automation
- CRM Platforms
- Power BI / Tableau
- SQL (preferred)
- Advanced Excel
- Campaign Management Platforms
- Digital Marketing Analytics
- Predictive Modelling
- Customer Journey Orchestration

What Success Looks Like

Within the first 12 months, the incumbent is expected to:

Deliver measurable reduction in subscriber churn.

- Drive sustainable ARPU growth across customer cohorts.
- Establish AI-led lifecycle campaigns and predictive retention models.
- Build a robust customer segmentation framework for personalized engagement.
- Improve campaign effectiveness and marketing ROI.
- Create a culture of experimentation, agility and continuous optimization.

📌 Manager - Customer Lifecycle Management (CLM) (Uttar Pradesh)
🏢 DishTV
📍 Uttar Pradesh