Company: Ajanta Soya Limited
Industry: FMCG (Edible Oils Fats)
Location: Field-Based
Reports to: Head of Marketing / Promoters

1. Role Objective

The Customer Insights Executive is the Eyes and Ears of Ajanta Soya on the field.

Unlike traditional sales roles, this position involves zero selling and zero order booking. The sole objective is to conduct deep-dive research with distributors, retailers, and consumers to understand their core psychology and help the company create better products and marketing strategies.

2. Key Responsibilities

- Deep Discovery (NDFF): Conduct daily field visits to capture the Needs, Desires, Fears, and Frustrations of every stakeholder in the edible oil ecosystem.
- Market Intelligence: Identify why customers prefer specific brands, what they hate about current market offerings, and what secret factors influence their buying decisions.
- Relationship Building: Act as a brand ambassador who listens rather than talks. Build long-term trust by making clients feel that their feedback directly reaches the management.
- Insight Reporting: Provide daily qualitative reports on Customer Voices instead of just numbers or data points.
- Marketing Support: Provide real-life stories and pain points from the field to help the marketing team design high-converting brochures, marketing campaigns, ads, and packaging.

3. Candidate Profile

- Language: Must be highly fluent in Hindi (Ability to speak local dialects is a huge plus).
- Communication: Exceptional listening skills. Must be able to talk to a small-town retailer or a large distributor with equal ease.
- Observational Skills: A detective mindset to notice things that aren t being said out loud.
- Education: Any Graduate (Candidates with a background in Psychology,



Journalism, or Marketing Research will be preferred).
- Experience: 1 3 years in FMCG field work, but a curious mindset is more key than years of experience.
- Attributes: Must be comfortable being on the field 6 days a week. Should be observant, patient, and non-confrontational.

4. Compensation Benefits

- Fixed Salary: 25,000 30,000 per month ( 3.0 LPA 3.6 LPA).
- Field Allowance: Actual petrol/conveyance expenses will be reimbursed separately.
- Retention Bonus: Performance-linked incentives based on the quality and depth of field insights.

5. Why this role is unique

- No Sales Targets: No pressure to close deals or meet monthly billing quotas.
- Direct Impact: Your findings will directly shape the future products and branding of Ajanta Soya Limited.
- Pure Marketing: A rare opportunity to learn Root-Level Marketing by understanding human psychology.

6. Key Performance Indicators (KPIs)

- Insight Quality: The depth and aha! factor of the NDFF reports submitted weekly.
- Client Outreach: Number of deep-dive interviews conducted vs. target.
- Marketing Impact: Number of insights successfully converted into marketing material or product tweaks.
- Data Integrity: Accuracy and detail in capturing the voice of the customer.

Note for HR:

Please do not source Sales profiles who are aggressive in closing deals. We need Inquisitive profiles individuals who enjoy talking to people, asking Why , and have the patience to sit with a retailer to understand his business frustrations.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Customer Insights & Relations Executive (Delhi)
🏢 AJANTA SOYA
📍 Delhi