Marketing Automation and Digital Content Specialist

About the role

Navitas is a digitally savvy and performance-focused Marketing Automation and Digital Content Specialist to join our team and shape the way prospective students engage with our brands.

In this exciting role, youll bring customer journeys to life by designing, building, and optimizing personalised email, WhatsApp, and SMS campaigns using Salesforce Marketing Cloud and related platforms. Working at the intersection of content, technology, and data, youll transform campaign strategies into engaging, automated communications that deliver the right message to the right audience at every stage of the recruitment journey.

If you thrive in a fast-paced, collaborative environment, enjoy turning insights into impactful campaigns, and are passionate about creating exceptional digital experiences, wed love to hear from you.

Key Responsibilities

Marketing Automation and Omnichannel Strategy Support:

- Translate campaign briefs, journey strategies and audience logic into practical execution plans with brand, sales and admissions teams.

Omnichannel Marketing Communications:

- Build, test and deploy personalized email, WhatsApp and SMS communications, adapting content and calls to action each channel.

Email Campaign Build and Digital Content Execution:

- Build emails, templates, content blocks and campaign assets, and write or adapt accurate content across brands, audiences and funnel stages.

Dynamic Content, Personalisation and Segmentation:

- Build and test segmentation, triggers and agile content using brand, course, campus, recruitment stage and behavioral data.

Journey and Automation Support:

- Build, maintain and test automated journeys, including sends, waits, decision splits, audience rules and coordinated lead handoffs.

Technology and Platform Support:





- Use Salesforce Marketing Cloud and support other CRM, automation, WhatsApp and SMS platforms while maintaining organized campaign assets.

Campaign QA and Governance:

- Complete end-to-end QA, follow approval processes, document builds and escalate risks or unclear requirements before deployment.

Reporting and Optimization Support:

- Support reporting, tracking and A/B testing, and recommend improvements to content, timing, channel mix and journey performance.

Training, Documentation and Stakeholder Support:

- Support stakeholders with campaign production and document repeatable processes Australian and offshore teams.

Compliance and Data Protection:

- Apply consent, unsubscribe and preference requirements, handle data in line with Navitas policy and identify data or compliance issues early.

Qualifications and Selection Criteria

Essential

- Degree in Marketing, Communications, Digital Media, Business, Technology, or equivalent experience, with hands-on expertise in Salesforce Marketing Cloud or a similar marketing automation platform.
- Proven experience building and delivering personalised omnichannel campaigns across email and at least one messaging channel and other CRM or marketing automation platforms such as HubSpot, Pardot, or Marketo.
- Working knowledge of AMPscript, HTML, CSS, dynamic content, and personalization techniques to support effective campaign execution.
- Experience in higher education, student recruitment, or multi-brand environments, with the ability to leverage AI tools to enhance research, content creation, campaign delivery, and workflow efficiency.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Automation and Digital Content Specialist - New Delhi
🏢 Navitas
📍 Delhi