ZARTHI is a technology service provider that acts as a catalyst for businesses. We have established
relationships with companies and organizations such as Haldirams, Thirdwave Coffee, m-Pocket,
UNICEF, and UNDP. Beyond providing technology support, we also specialize in cloud
management. Our offerings span over 25 practices, including Product, UI/UX, Infrastructure,
SRE, DevOps, Application, Data, and AI. The technologies we support include Java, React,
Flutter, Python, IoT, BigQuery, Data Lake, and more.
About Role:
The Head Brand & Content Strategy will be responsible for shaping and institutionalizing Zarthis
brand positioning and corporate communication. This role requires a strong understanding of
brand marketing, audience psychology, and platform behavior to design content ecosystems that
drive authority, engagement, and business impact. The individual will move beyond execution
and take ownership of how Zarthi is perceived in the market.
KRAs:
1. Brand Marketing & Corporate Communication: The role demands excellence in Brand
Marketing and Corporate Communication, with the ability to translate Zarthis evolving
business model into a clear, differentiated narrative. The individual must ensure that all
communication reflects what Zarthi intends to project in the market and remains consistent
across platforms, practices, and leadership communication. This includes defining tone,
messaging hierarchy, and storytelling frameworks that strengthen brand authority and
credibility.
2. Audience Insight & Platform Understanding: A deep understanding of audience behavior is
critical. The candidate must be able to clearly define who the target audience is, where they
engage,



and what type of content format drives their response. This includes recognizing that
content strategies differ across platforms LinkedIn, website, events, email, and other
channels require distinct approaches. Content decisions must be driven by audience
psychology and engagement patterns rather than internal assumptions or generic trends.

3. Strategic Content Planning: The role will design and lead a content strategy that aligns
engagement efforts with Zarthis positioning and pipeline goals. Every content initiative should
contribute either to authority building, industry relevance, or revenue impact. The candidate
should be capable of identifying the right mix of thought leadership, case studies, founder
narratives, industry insights, and campaign properties that reinforce Zarthis distinct identity.
4. Innovation & Ownership: The ideal candidate will demonstrate proactive thinking by
introducing current campaign ideas, brand properties, and communication initiatives that
differentiate Zarthi in the market. This role requires curiosity, experimentation, and ownership
in building long-term brand assets. Reactive execution or replication of competitor strategies
will not be sufficient. The individual must consistently propose fresh approaches that align with
business priorities and growth objectives.
5. Performance Expectations: Success in this role will be measured by clarity and consistency in
brand positioning, improved engagement from target audiences, stronger authority perception
in selected industries, and meaningful contribution of content efforts to lead quality and
pipeline development. The candidate should operate strategically, ensuring that content is not
created for activitys sake but serves a defined business purpose.

📌 Brand, Content & Experience Lead (Karnataka)
🏢 Centilytics
📍 Karnataka