Key Skill's :-

- Primary & Secondary Sales Achievement (% to target)
- Numeric & Weighted Distribution (by priority SKUs)
- Outlet Coverage & Productivity (calls/day, strike rate, order value)
- Fill Rate & Stock Freshness (DOH, expiries %, OTIF)
- Promo ROI & Scheme Uptake (sell-out uplift, cost per acquisition)
- Collections & Credit Health (DSO, overdue %, disputes)
- Product Visibility Score

Job Description/key responsibilitie's :

1) Sales Strategy & Revenue Growth

- Develop and implement regional sales strategies aligned with business goals
- Drive primary and secondary sales targets across assigned regions
- Identify new business opportunities, channels, and key accounts
- Monitor market trends, competitor activity, and pricing strategies

2) Distribution & Channel Development

- Expand numeric distribution and weighted distribution; open recent outlets and sub-stockists in white-space markets.
- Ensure channel ROI and distributor health (stock hygiene, fill rates, credit discipline, service levels).

3) Financial & Business Planning

- Prepare regional sales forecasts, budgets, and demand plans
- Monitor sales performance, profitability,



and ROI on trade spends
- Ensure collections and credit control within company policy.

4) Team Leadership

- Recruit, train, and manage Sales Executives/TSIs/PSMs/Promoters; drive capability (category knowledge, GT selling, hygiene).
- Conduct weekly reviews, market immersions, and joint calls; coach for performance and trade relationships.
- Define KRAs/KPIs and run performance improvement plans for underperforming team members.

5) Trade Marketing & Promotions

- Localize consumer offers and trade schemes for GT; ensure ROI and post-promo analysis.
- Partner with Trade Marketing on visibility drives (racks, danglers, shelf-strips, wobblers) and new product launches.
- Track competitors pricing, activations, assortment, and distribution; build counter-strategies.

Work Experience :-

Minimum 3-4 years of handling the team and working as frontline manager

Preferred 8 -12 years of B2C GT experience in pet care/pet food category experience

Kindly share your updated CV - [email protected]

📌 Regional Sales Manager (Delhi)
🏢 Allana Group
📍 Delhi