Business Development & Sourcing

MSME Lap Sourcing

1

• Identify and onboard corporate and retail DSA channel partners to for MSME LAP sourcing.

• Strengthen existing DSA relationships to increase lead flow and disbursal volumes.

• Drive monthly & quarterly disbursal targets in alignment with the companys growth objectives.

• Ensure a steady pipeline of quality LAP cases with competitive rates and structures.

2. Relationship & Stakeholder Management

• Develop long-term partnerships with key decision-makers in DSAs.

• Organize regular meetings, training and engagement programs, and incentive structures to maximize DSA

performance.

• Act as the primary liaison between DSAs and internal teams (Credit, Operations, Legal and Technical).

3. Credit & Risk Coordination

• Ensure quality sourcing by filtering leads based on creditworthiness, loan eligibility, and compliance

norms.

• Work closely with the Credit & Risk team to improve approval rates while maintaining portfolio quality.

• Assist DSAs in understanding and following companys credit policies to reduce application rejections.

4. Market Intelligence & Competition Analysis

• Keep track of competitor LAP offerings, interest rates,



and disbursement structures.

• Provide regular market feedback to the management team for refining product strategies.

• Identify current sourcing opportunities and explore untapped market segments.

5. Training & Product Awareness

• Conduct training sessions for DSAs to improve knowledge of LAP products, policies, and processes.

• Provide marketing support and sales tools to DSAs for better customer engagement.

• Ensure that DSAs are updated on any changes in loan policies, interest rates, and NBFC guidelines.

Educational Qualifications

a) Qualifications

Postgraduate / MBA.

Graduate with relevant experience can also be considered.

b) Work Experience

3-8 years in LAP sourcing, preferably with an NBFC, bank, or fintech.

Strong understanding of LAP products, credit assessment, and compliance norms.

Pre-existing relationships with corporate and retail DSAs in Delhi/NCR.

Excellent negotiation, sales, and relationship management skills.

Ability to use CRM tools, DSA partner portals, and digital lending platforms.

Proven track record in meeting and exceeding LAP disbursal targets.

📌 Lap Sales Manager (Delhi)
🏢 DMI Finance
📍 Delhi