THIS IS FOR HYDERABAD LOCATION, 5 DAYS/WEEK FROM OFFICE.

Job Description Web Digital Experience Manager

Department

Corporate Digital Marketing

Role Overview

We are seeking a highly proactive and technically skilled Web Digital Experience Manager to lead the day-to-day management, optimization, and continuous improvement of our corporate website.

This role sits at the intersection of content, user experience, technology, search visibility, and digital performance. The successful candidate will be responsible for ensuring that website content is accurate, engaging, easily discoverable, and delivers an exceptional user experience across desktop, mobile, and emerging AI-powered interfaces.

The Web Digital Experience Manager will partner closely with Marketing, Communications, Business Units, and Development teams to define and execute a website roadmap that supports business objectives while continuously improving digital performance, search visibility, AI discoverability, user engagement, and operational efficiency.

The ideal candidate combines strong expertise in Adobe Experience Manager (AEM), front-end development, UX design, SEO, GEO, AIO, web analytics, and experimentation, with excellent stakeholder management skills and a collaborative, solution-oriented mindset.

Key Responsibilities

- Manage the day-to-day operation, maintenance, and governance of the corporate website.
- Upload, publish, update, and optimize website content using Adobe Experience Manager (AEM).
- Define website standards and share them across local teams
- Ensure all content adheres to brand, accessibility, legal, and governance requirements.
- Maintain content quality standards and publishing workflows across global and local teams.
- Support the creation and optimization of campaign pages, landing pages, solution pages, and thought leadership content.

Website Strategy & Roadmap

- Define, maintain, and execute a continuous website optimization roadmap.
- Collaborate closely with technical development teams to priorities enhancements and new functionalities.
- Translate business requirements into actionable website improvements.
- Manage the backlog of website initiatives and coordinate delivery with internal and external stakeholders.
- Identify opportunities to improve user engagement, conversion, efficiency, and overall website performance.

Search and AI Optimisation

- Lead the website's organic visibility strategy across both traditional search engines and AI-powered discovery platforms.
- Develop and implement best practices for:
- SEO (Search Engine Optimisation)
- GEO (Generative Engine Optimisation)




- AIO (AI Optimisation)
- Optimise content structure, metadata, internal linking, schema markup, and content taxonomies.
- Ensure content is easily discoverable, understandable, and reusable by search engines and AI assistants.
- Monitor search performance and AI visibility trends and recommend optimisation opportunities.

User Experience and Conversion Optimisation

- Drive continuous improvement of website user experience.
- Analyze user journeys and identify friction points.
- Collaborate with designers and developers to enhance navigation, usability, accessibility, and conversion paths.
- Ensure an exceptional user experience across desktop, tablet, and mobile devices.
- Champion user-centered design principles and best practices.

Front-End Management

- Apply front-end development knowledge to support website improvements and content experiences.
- Work with HTML, CSS, JavaScript, and responsive design principles.
- Review and validate front-end implementations to ensure performance, usability, and accessibility standards are met.
- Collaborate with technical teams to improve page speed, responsiveness, and overall site quality.

Experimentation and Testing

- Define and execute A/B testing and experimentation.
- Measure the impact of website changes and optimization initiatives.
- Analyse results and translate insights into actionable recommendations.
- Promote a test-and-learn culture focused on continuous optimization and performance improvement.

Analytics and Performance Management

- Manage website performance measurement and reporting.
- Utilise Matomo Analytics and other digital analytics platforms to generate insights and recommendations.
- Build dashboards and reports for key stakeholders.
- Use data to support business decisions and prioritization.

Website Performance and Digital Sustainability

- Identify opportunities to improve website efficiency and reduce unnecessary digital consumption.
- Optimize content delivery to minimize unnecessary hits and requests.
- Monitor and improve Core Web Vitals and technical performance metrics.

Stakeholder Management

- Partner with Marketing, Communications, IT, Development, Product, and regional teams.




- Act as the primary point of contact for website-related initiatives and optimization opportunities.
- Identify training needs, develop enablement programmes, and provide ongoing training and support to local and regional teams on the effective use of Adobe Experience Manager (AEM), ensuring adoption of best practices, improving content quality, increasing publishing efficiency, and maximising platform utilisation across the organisation.

Required Qualifications and Experience

Mandatory

- Proven experience with Adobe Experience Manager (AEM).
- Strong experience managing and optimizing enterprise or corporate websites.
- Experience in front-end development (HTML, CSS, JavaScript).
- Solid understanding of UX design and user-centered design principles.
- Expertise in content optimization and digital content management.
- Strong experience with technical SEO, GEO (Generative Engine Optimisation) AIO (AI Optimisation) and website performance optimization.
- Experience running A/B testing and optimization.
- Knowledge of responsive design and mobile-first experiences.
- Experience working with cross-functional and international stakeholders.

Preferred

- Experience in a global B2B organisation.
- Familiarity with accessibility standards (WCAG).
- Experience with Matomo Analytics.

Key Competencies

- Highly proactive and self-driven.
- Positive attitude and collaborative mindset.
- Strong sense of ownership and accountability.
- Continuous improvement mentality.
- Results-oriented with strong execution capabilities.

Communication & Stakeholder Management

- Excellent interpersonal and communication skills.
- Ability to influence stakeholders at all levels of the organization.
- Robust relationship-building capabilities.
- Ability to manage multiple priorities and competing demands.
- Skilled at working across technical and non-technical teams.

Analytical & Technical Skills

- Data-driven decision-making capability.
- Excellent problem-solving skills.
- Ability to translate insights into optimisation actions.
- Strong attention to detail and quality.

Ideal Candidate Profile

A proactive, hands-on digital professional who combines the mindset of a content manager, UX specialist, front-end developer, SEO/GEO expert, and website strategist. This individual thrives in a collaborative environment, enjoys working with a wide range of stakeholders, is passionate about optimization and innovation, and is committed to delivering world-class digital experiences that perform across both traditional search engines and AI-driven discovery platforms.

📌 Web Digital Experience Manager (Telangana)
🏢 AIonOS
📍 Telangana