Role & responsibilities

- Own end-to-end digital marketing for EDIO's technical books division
- Plan and run paid campaigns on Meta (Facebook + Instagram) and YouTube
- Generate minimum 1000 fresh leads per month for the sales team
- Manage WhatsApp Business broadcasts and daily content to technician database
- Grow EDIO's YouTube channel 2 videos per week (repair walkthroughs, book previews)
- Track and report cost per lead, cost per sale, and channel-wise ROI weekly
- Coordinate with 2-person sales team on campaign feedback and pitch iteration
- Support books-to-SmartClone cross-sell nurture campaigns

Preferred candidate profile

- 2-4 years hands-on experience running Meta Ads Manager and YouTube campaigns
- Must have real campaign portfolio with actual metrics (CTR, CPL, ROAS) — will be tested at interview




- Comfortable writing WhatsApp broadcasts and social content in Tamil and English
- Basic video editing skills (Canva, CapCut, or similar)
- Data-driven — must be able to defend budget decisions with numbers
- Comfortable with variable pay structure tied to team revenue outcomes
- Own laptop and reliable internet connection

Perks and advantages

- Market + team-linked incentive up to 15,000/month
- Full ownership of marketing channels — direct decision-making authority
- Work directly with founders on product strategy
- Contribute to next-generation book development
- Work-from-home flexibility

📌 Marketing Executive (Tamil Nadu)
🏢 Ediode Electronics
📍 Tamil Nadu