Role & responsibilities

- Develop and implement comprehensive marketing and business development strategies to increase patient footfall and revenue.
- Build and strengthen referral relationships with doctors, clinics, corporate organizations, TPAs, insurance companies, and government agencies.
- Lead branding, advertising, public relations, and promotional campaigns.
- Identify new business opportunities, outreach programs, health camps, and community engagement initiatives.
- Coordinate with clinical departments to promote specialty services and current healthcare programs.
- Monitor market trends, competitor activities, and patient feedback to formulate growth strategies.
- Manage the hospital's digital presence, social media campaigns, website content, and online reputation.
- Prepare marketing budgets, monitor ROI, and present performance reports to senior management.
- Lead, mentor, and manage the marketing team to achieve departmental goals.




- Ensure all marketing activities comply with hospital policies and healthcare regulations.

Preferred candidate profile

Required Skills

- Strong leadership and team management abilities.
- Excellent communication, negotiation, and relationship-building skills.
- Proven experience in healthcare branding and business development.
- Knowledge of digital marketing, CRM, analytics, and patient engagement strategies.
- Strong analytical, strategic planning, and decision-making skills.
- Ability to establish and maintain corporate, institutional, and physician referral networks.

Preferred Experience

- Experience working in a NABH-accredited multi-speciality hospital.
- Established network within the healthcare industry.
- Proven track record of achieving business growth and increasing patient volumes.

📌 Marketing Head (Uttarakhand)
🏢 Graphic Era
📍 Uttarakhand