About the role

The Channel Program Manager will lead the strategy, development and execution of Haleon s channel loyalty, engagement and retailer advocacy programs across the trade ecosystem. This role is responsible for driving channel engagement, strengthening retailer relationships, enhancing retailer advocacy through education, influencing recommendation behaviour and delivering sustainable sell-out growth through data-driven, insight-led interventions.

Role Responsibilities

- Develop and execute channel loyalty strategies aligned with Haleon s commercial and category growth objectives.

- Design and manage engagement and rewards programs for retailers, wholesalers, distributors and trade partners.

- Drive program enrolment, activation, engagement and retention through loyalty campaigns, contests, promotions and reward mechanisms.

- Develop and execute retailer advocacy programs to strengthen product knowledge, brand superiority understanding and recommendation confidence.

- Partner with Sales, Trade Marketing, Category, Finance, Digital, Customer Marketing and Expert teams to align loyalty initiatives with business priorities.

- Lead annual and quarterly loyalty program planning, target setting and budgeting processes, incorporating field feedback to improve effectiveness and user experience.

- Define and monitor KPIs across loyalty and advocacy programs, including engagement, sell-out, recommendation behaviour and ROI metrics.

- Work with the Comex team to develop dashboards, scorecards and business reviews for leadership stakeholders.

- Manage loyalty program investments, optimize ROI, ensure compliance with company policies and financial controls, and manage agency and vendor relationships for high-quality execution.

Why you

To succeed in this role,



you bring strong experience in customer marketing, trade marketing, sales, CRM, loyalty programs, channel development or commercial excellence. You are comfortable designing scalable channel engagement programs, translating data into actionable recommendations, influencing cross-functional stakeholders and building retailer advocacy that supports Haleon s commercial priorities and brand recommendation outcomes.

- Strong customer and channel centricity with the ability to design programs that improve engagement, advocacy and business outcomes.

- Experience in loyalty, CRM strategy, retailer engagement and advocacy building.

- Solid commercial acumen with analytical capability to evaluate engagement, sell-out, ROI and recommendation behaviour.

- Excellent cross-functional collaboration, influencing and stakeholder management skills.

- Strong program and project management orientation, with a results-focused approach and comfort working with digital tools and dashboards.

Basic Qualifications:

Bachelor s degree in business, Marketing, Commerce or a related discipline.

Preferred Qualifications:

- MBA preferred.

- 6 10 years of experience in Customer Marketing, Trade Marketing, Sales, CRM, Loyalty Programs, Channel Development or Commercial Excellence.

- Experience in FMCG, Consumer Health, OTC, Pharma or Retail sectors preferred.

- Proven experience managing loyalty or channel engagement programs at scale.

- Strong analytical, project management and stakeholder management capabilities.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Channel Programs (Haryana)
🏢 Haleon
📍 Haryana