Role Context

This role owns ad operations delivery across CarDekhos Bikes, Ancillary, and Non-Auto business verticals, while simultaneously leading programmatic monetization across the broader portfolio. The candidate must be equally comfortable running direct, custom, high-impact campaigns for vertical sales teams and driving programmatic yield through Adex and partner demand.

Role Requirements

1. 6 to 10 years of experience in Ad Operations in a publisher-side / programmatic or similar role.

2. Strong understanding of end-to-end campaign management and ability to interact directly with clients when required.

3. Solid technical knowledge of ad unit creation, implementation, and troubleshooting.

4. Proven expertise in auditing third-party creative tags and resolving related issues.

5. Proficient in Google Analytics (GA) and familiar with key advertising performance metrics.

6. Strong grasp of audience segmentation, targeting, and retargeting strategies for display and video campaigns. He/she should be aware of how 1st party / 2nd party data layering works.

7. Understanding of the digital marketing funnel (top, middle, and bottom) and ability to strategize campaigns for awareness, consideration, and performance goals.

8. Responsible for collaborating closely with Business and Sales teams of Bikes, Ancillary, and Non-Auto verticals to strategize, plan, and execute large or high-impact campaigns.

9. Will lead and manage a team of 23 campaign managers, ensuring operational excellence and performance consistency across all owned verticals.

10. Understand the importance of Audit in an organization & support internal / external audits.

Vertical-Specific Expectations

- Bikes Familiarity with the two-wheeler advertiser landscape (OEMs, dealerships, accessories, EV players); ability to run lead-gen and branding campaigns at scale.
- Ancillary Comfort handling diverse advertiser categories insurance, finance, used cars, tyres, lubricants, accessories each with its own creative and measurement quirks.




- Non-Auto Ability to support endemic-adjacent and non-endemic advertisers (BFSI, telco, e-commerce, real estate, etc.); robust instinct for packaging non-auto demand against auto-intent audiences.
- Ability to balance custom / IP-led campaign delivery for vertical sales teams with scaled, repeatable programmatic execution.

Programmatic –

1- Must have hands-on experience working on programmatic and programmatic demand-side partners / platforms.

2. By programmatic, we mean Google Ad Exchange (Adex) as the primary, followed by other SSP / exchange partners.

3. Should have been part of the partner onboarding process, commercial negotiations (pricing, rev-share), and partner governance.

4. Should personally own / drive technical implementation, tag deployment, testing, and troubleshooting — not just oversee it.

5. Strong working knowledge of RTB and Header Bidding (client-side, server-side, Prebid stack, wrapper management).

6. Should be able to articulate the average programmatic revenue managed — both independently and at a team level, separated across direct clients vs. open / non-direct demand.

Position Specific Skills

Ad Serving & Tech Stack

- Google Ad Manager (GAM 360) — line items, creatives, targeting, forecasting, troubleshooting
- Ad tag / creative tag auditing (VAST, VPAID, JS, third-party trackers)
- Pixel implementation and QA — impression, click, viewability, conversion pixels
- Familiarity with GTM and basic tag debugging (Chrome DevTools, Charles Proxy, Tag Assistant)

Programmatic & Yield

- Google Adex — setup, optimization, blocking controls, pricing rules




- Header bidding — Prebid.js, wrapper setup, timeout management, S2S vs C2S trade-offs
- SSP / Exchange partner management — PubMatic, Magnite, Xandr, OpenX, etc.
- RTB mechanics — auction dynamics, floor pricing, UPR, deal IDs (PMP / PG)
- Yield analysis — fill rate, eCPM, CPM lift, demand stack optimization

Measurement & Quality

- Google Analytics (GA4) and publisher-side performance reporting
- Viewability & IVT measurement — IAS, DoubleVerify, MOAT, Comscore
- Brand safety, ads.txt / sellers.json hygiene, discrepancy reconciliation
- Familiarity with MRC standards and industry benchmarks

Audience & Data

- 1st-party data activation, audience segmentation, look-alike modelling
- 2nd-party data partnerships and data layering for targeting
- DMP / CDP exposure (Lotame, Salesforce DMP, or equivalent) is a plus
- Retargeting workflows across display and video

Vertical & Category Acumen

- Working understanding of two-wheeler / auto-ancillary advertiser categories and their KPIs
- Ability to translate non-auto advertiser briefs onto an auto-intent inventory base
- Comfort with both lead-gen and branding campaign constructs

Analytics & Reporting

- Advanced Excel / Google Sheets (pivots, lookups, large datasets)
- SQL or Looker / Data Studio / Power BI for ops dashboards
- Ability to build and present campaign wrap reports to clients and internal leadership

People & Process

- Managing a team of 2–3 campaign managers — performance, capacity, training
- SOP creation, QA frameworks, and process documentation
- Supporting internal and external audits (financial, ad quality, measurement)

Stakeholder Management

- Comfort dealing with sales, business, finance, product, and AdTech internally — across multiple vertical sales teams
- Direct client / agency interaction for large or escalated campaigns
- Holding the line on ad quality, IVT, and discrepancy escalations with measurement partners and agencies

📌 Manager-AdOps (Haryana)
🏢 Cardekho.com
📍 Haryana