Role & responsibilities

- Run continuous consumer research (qualitative and quantitative): surveys, interviews, social listening on Reddit/Quora/health forums, and review mining, to map pain points and concern areas by age cohort.
- Own the age-cohort concern map (e.g. anemia and mental health in teens; diabetes, hypertension and cardiovascular risk building through the 30s-50s) and translate it into targeting, messaging and funnel design.
- Define ICPs, segmentation and the current-user acquisition strategy across channels; brief Performance Marketing on audiences and hypotheses.
- Own top-of-funnel outcomes: new-user acquisition, CAC by cohort and channel, and funnel conversion; surface the highest-intent concern-based audiences.
- Run competitive, category,



pricing and offer research.
- Feed insight into Creative (messaging), CRM (lifecycle) and Product (roadmap).

EXPERIENCE & QUALIFICATIONS

- 4-7 years in consumer insights, growth, brand or strategy
- A working research toolkit across qual and quant
- D2C, health or FMCG background preferred
- Genuine comfort with data and analytics

SUCCESS METRICS

New users acquired • Blended and per-cohort CAC • Top-of-funnel conversion rate • Lead / audience quality • Research cadence and its influence on live campaigns

📌 Consumer Insights Manager (Haryana)
🏢 Epigenome.Ai Fundamental Research
📍 Haryana