- Plan, execute, and manage paid ad campaigns on Google and Meta for various ad goals.
- Monitor campaign performance and optimize for better lead quality and lower cost per lead.
- Manage and allocate ad budgets efficiently.
- Track conversions using tools like Google Analytics and Meta Pixel.
- Coordinate with the design and content team for current ad creatives, landing page designs etc.
- Prepare daily, weekly, and monthly performance reports.
- Stay updated with the latest trends in the digital marketing and yoga industry.
- Work closely with the sales team to maximize sales conversion rates.