Your Role:

In this role, you will be expected to achieve the following key results:

● Strategy & Execution: Develop and execute a comprehensive end-to-end social media

strategy directly aligned with LenDenClub’s core business goals.

● Content Ownership: Plan, create, and publish high-retention content across LinkedIn,

Instagram, X (Twitter), and YouTube, maintaining a meticulous editorial calendar.

● Audience Growth: Scale organic followers, reach, and engagement metrics using

structured content pillars, funnel thinking, and community-building frameworks.

● Trend & Algorithm Mastery: Stay ahead of platform algorithm shifts, emerging memes,

and internet discourse to rapidly ship viral formats that remain brand-safe.

● Data-Driven Optimization: Analyze channel performance dashboards weekly to extract

actionable insights, shifting strategies based on hard data rather than intuition.

● Brand Voice Guardrails: Manage and enforce the brand’s distinct voice across every

caption, comment, and DM, ensuring we sound like an authority without reading like a

press release.

● Format Experimentation: Design and execute structured content experiments using

reels, carousels, trials, polls, and threads to uncover current engagement loops.

Candidate / Skill Requirements:

A. Must-Haves (Non-Negotiable)

● Experience:



4–7 years of hands-on experience in social media management, with a

proven track record of scaling at least 1–2 brand pages backed by measurable growth

data.

● Core Skills: Deep understanding of platform-specific best practices (LinkedIn,

Instagram, X, YouTube), advanced copywriting, creative content strategy, and

dashboard analytics.

● Domain Expertise: Experience translating financial products, fintech concepts, or

complex market updates into highly engaging, relatable consumer content.

● Tools & Technicals: Familiarity with Meta Business Suite, Sprout Social (or similar),

basic SEO integration across search/social, and experience executing paid social

campaigns or boosted content.

● Influence & Collaboration: Direct experience collaborating with influencers, creators,

and cross-functional design teams to execute campaigns.

● Education: Graduate / Post Graduate / MBA in Marketing, Communications, or a related

field.

B. Good-to-Haves

● Visual asset creation skills (basic video editing, Canva, etc).

● Prior experience working in a fast-paced peer-to-peer (P2P) lending or high-growth

fintech startup ecosystem.

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Social Media Manager (India)
🏢 LenDenClub
📍 India