Digital Marketing Professional – ICT, Cloud, Cybersecurity & Managed Services

Company

bits&BYTE;

Location

Bangalore, India

Department

Sales & Marketing

Employment Type

Full-Time

Experience

3–7 years

Industry

ICT Services, Managed Services, Cybersecurity, Cloud, Networking, SD-WAN, Data Center Solutions

Reporting To

Business Head / Sales Head / Management

Document Purpose: Recruitment JD for marketing professional hiring

About bits&BYTE;

bits&BYTE; is a network and digital integrator delivering secure, scalable, and high-performance ICT solutions for enterprise customers. The company helps organizations modernize, secure, and scale IT environments through networking, cloud infrastructure, cybersecurity, managed services, SD-WAN, global connectivity, virtualization, storage, backup, databases, messaging, collaboration, and remote infrastructure support.

The company serves enterprises across India, Singapore, the Middle East, and Africa with capabilities across 24×7 network and security monitoring, multi-region operational presence, certified engineering teams, deep telecom and cloud integration expertise, and end-to-end ICT lifecycle ownership.

Role Summary

We are seeking an experienced Digital Marketing Manager with strong exposure to the ICT industry who can develop and execute high-impact digital marketing strategies to increase brand visibility, generate qualified enterprise leads, and support business growth.

The ideal candidate should have hands-on experience in digital campaigns, SEO, SEM, LinkedIn advertising, marketing automation, content marketing, website optimization, analytics, and partner marketing while working with enterprise technology companies.

Key Responsibilities1. Digital Marketing Strategy· Develop and execute digital marketing strategies aligned with business objectives. · Build digital campaigns promoting Cloud, Cybersecurity, Managed Services, Networking, SD-WAN, Data Center, AI, and Enterprise IT Solutions. · Drive digital transformation initiatives to improve customer engagement and online visibility. · Develop annual and quarterly digital marketing roadmaps.

2. Lead Generation & Demand Generation· Generate qualified enterprise leads through digital channels. · Manage lead generation campaigns using LinkedIn, Google Ads, Email Marketing, SEO, PPC, webinars, landing pages, and marketing automation. · Optimize campaign performance to improve Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). · Track lead conversion and campaign ROI.3. Website & SEO Management· Own the company website and improve user experience. · Develop SEO strategies to improve search rankings. · Optimize service pages for Cloud, Cybersecurity, Managed Services, Networking, AI Solutions, Data Centre, and Global Connectivity. · Improve website traffic, enquiry conversion, and landing page performance.4. Social Media & Brand Building· Manage LinkedIn, YouTube, and other professional platforms. · Plan and execute social media campaigns. · Build employer branding initiatives. · Increase follower engagement and brand awareness

5.



Content MarketingDevelop high-quality content including:· Case Studies · Whitepapers · Blogs · Solution Briefs · Success Stories · Customer Testimonials · Email Campaigns · Newsletters · Product Launches · Presentation Decks · Technical Articles · Video Marketing Scripts Work closely with technical teams to convert complex ICT solutions into business-focused messaging. 6. Performance MarketingManage and optimize· Google Ads · LinkedIn Ads · Display Campaigns · Remarketing Campaigns · Paid Search · PPC Campaigns Monitor· CTR · CPC · CPA · Conversion Rate · Cost Per Lead · ROAS

7. Marketing Automation & CRM

· Manage email marketing campaigns.

· Build automated lead nurturing journeys.

· Segment customer databases.

· Improve lead scoring.

· Integrate CRM with marketing automation tools.

· Support sales with qualified lead handovers.

8. OEM & Partner Marketing

Collaborate with OEMs, including

- Cisco
- Fortinet
- Palo Alto Networks
- Check Point
- CrowdStrike
- Dell Technologies
- HPE Aruba
- Nutanix
- AWS
- Microsoft
- Google Cloud
- Cloudflare

Responsibilities include:

- Joint campaigns
- Co-branded marketing
- MDF utilization
- Partner webinars
- Customer events
- Product launches
- Demand generation activities

9. Analytics & Reporting

Monitor and report

- Website Traffic
- Lead Sources
- Campaign ROI
- Organic Growth
- Social Engagement
- Email Performance
- Marketing Funnel
- Customer Acquisition Metrics

Present monthly marketing dashboards to management.

10. Team & Vendor Management

- Coordinate with designers, content writers, agencies, website developers, and sales teams.
- Manage external marketing vendors.
- Ensure brand consistency across all communications.

Required Skills

- Strong Digital Marketing expertise
- SEO & Technical SEO
- SEM / Google Ads
- LinkedIn Marketing
- Performance Marketing
- Email Marketing
- Marketing Automation
- Google Analytics (GA4)
- Google Search Console
- Content Strategy
- WordPress or CMS platforms
- CRM tools (Zoho CRM, HubSpot, Salesforce, etc.)
- Social Media Marketing
- Excellent communication and presentation skills

Preferred Experience

· 5–10 years of Digital Marketing experience in an ICT, Cybersecurity, Cloud, MSP, MSSP, Telecom, Networking, or Data Centre organisation.

· Experience marketing enterprise technology solutions.

· Experience working with OEM partner ecosystems.

· Robust understanding of B2B enterprise buying cycles.

· Experience managing digital campaigns with measurable business outcomes.

Key Deliverables

Deliverable

Expected Frequency

Purpose

Digital Marketing Strategy

Quarterly

Business growth roadmap

Lead Generation Campaigns

Monthly

Generate qualified enterprise leads

SEO Performance Report

Monthly

Improve organic visibility

Website Performance Report

Monthly

Improve engagement & conversions

Marketing Dashboard

Monthly

Track KPIs & ROI

LinkedIn & Social Media Calendar

As required

Brand awareness

Email Marketing Campaigns

Monthly

Customer engagement

OEM Campaign Execution

As Required

Partner-driven demand generation

Qualification





· Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Science, or related field.

· MBA in Marketing preferred.

· Certifications in Google Ads, Google Analytics (GA4), HubSpot, Meta, or Digital Marketing are highly desirable.

Desired Candidate Profile

The ideal candidate should be a strategic thinker with strong execution capabilities, capable of building and scaling digital marketing initiatives for enterprise technology solutions. The individual should possess excellent analytical skills, commercial acumen, and a proven track record of generating high-quality B2B leads, enhancing brand visibility, and supporting sales growth in the ICT industry.

Compensation

- As per industry standards and based on experience.
- Performance-linked incentives based on digital marketing KPIs, lead generation, campaign ROI, and overall business contribution.

Brief Job Posting Version

bits&BYTE; is hiring a Digital Marketing Manager (ICT Industry)

We are looking for an experienced Digital Marketing Manager with 5–10 years of experience in the ICT, Cybersecurity, Cloud, Networking, MSP, or Data Center industry. The role involves developing digital marketing strategies, driving enterprise lead generation, managing SEO/SEM, LinkedIn and Google Ads, content marketing, website optimization, OEM partner campaigns, marketing automation, analytics, and brand building to support business growth.

Experience

3–7 years

Location

Bangalore

Preferred Industry

ICT / Cybersecurity / Cloud / Networking / MSP / MSSP

Skills Required

Digital marketing, B2B lead generation, SEO, SEM, Google Ads, LinkedIn marketing, email campaigns, marketing automation, content marketing, CRM management, analytics & reporting, OEM coordination, and ICT enterprise marketing.

Reference Basis

· This JD is aligned to public information available on the bits&BYTE; website, including services across managed services, cloud infrastructure, virtualization, cybersecurity, storage and backup, SD-WAN as a Service, global connectivity, and network infrastructure services.

· The JD also reflects the company’s public positioning around secure digital transformation, global enterprise support, 24×7 monitoring, certified engineering teams, and end-to-end lifecycle ownership.

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

- Commuter assistance
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Bangalore City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- Do you have experience working in an ICT / IT Infrastructure / Cybersecurity / Cloud / Managed Services company?
- How many years of B2B Digital Marketing experience do you have?
- Which digital marketing channels have you managed?
- Which CRM tools have you worked with?
- Do you have experience creating technical marketing content for ICT, Cloud, Networking, or Cybersecurity solutions?
- Do you have experience managing LinkedIn Ads and Google Ads campaigns with measurable lead generation results?

Experience:

- Digital marketing: 3 years (Required)

Location:

- Bangalore City, Bengaluru, Karnataka (Preferred)

Work Location: In person

📌 Digital Marketing Manager - ICT Projects (India)
🏢 Bits&BYTE
📍 India