Job Purpose:
To design, implement and manage customer relationship management (CRM) strategies that improve customer satisfaction, retention and support sales growth.

Key Responsibilities:

- Develop CRM roadmap aligned with company goals.
- Define customer segmentation and lifecycle stages.
- Set and track CRM KPIs like retention rate, repeat purchase, customer satisfaction.
- Implement and manage CRM software, ensure integration with sales, production, inventory and finance.
- Maintain accurate customer data and purchase history.
- Provide sales team with customer insights and tools for better conversions.
- Work with marketing team for targeted campaigns and promotions.
- Design customer onboarding and follow-up processes.
- Manage customer feedback, complaints, returns and warranties.
- Introduce loyalty or referral programs to increase repeat sales.
- Generate reports and dashboards on CRM performance.
- Forecast customer behavior and suggest action plans.
- Coordinate with sales, production, logistics and finance teams.




- Train internal teams on CRM practices.
- Regularly update CEO and management on CRM outcomes.

Qualifications / Skills:

- Graduate in Business, Marketing or related field (MBA preferred).
- 2–5 years CRM experience in manufacturing or B2B environment.
- Knowledge of CRM software (Zoho, Salesforce, MS Dynamics etc.).
- Robust data analysis and reporting skills.
- Good communication and coordination ability.
- Customer-focused approach with problem-solving skills.
- Project management ability to execute CRM initiatives.

Performance Indicators:

- Higher customer retention and repeat sales.
- Faster resolution of customer complaints.
- Growth in sales via upselling and referrals.
- Increased customer satisfaction (feedback scores).
- Accuracy of CRM database.
- ROI of marketing campaigns.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Customer Relationship Manager (India)
🏢 Haploos Plyboards
📍 India