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About Niche Software

Established in 2001, Niche Software (www.nichelive.com) started as a software services firm. A few years later the company invested its time and effort to build its own software product in the email marketing domain. The product now called Juvlon (www.juvlon.com) contributes as a major business unit of the company. In addition to having international clientele, Juvlon is patronized by major brands in India, namely, Shoppers Stop, Crossword, Westside, HSBC Mutual Fund, ICICI Prudential Mutual Fund, TATA AIG Insurance, and many others.

Designation: Senior Executive – Marketing at Niche Software Solutions Pvt Ltd
Experience: Minimum 3 years
Location: Pune

Responsibilities

- Take ownership of the website of Juvlon – SaaS based Marketing Automation product.
- Spearhead organic marketing of the product.
- Create and implement a practice for content generation.
- Create and implement a practice for content marketing.




- Take ownership of PPC campaigns for lead generation.
- Set targets for marketing and online sales.
- Take ownership of lead generation through both organic and inorganic methods.
- Work closely with the Service and Product teams to enable more sales.
- Drive current and repeat sales.
- Work closely with product development, product support and agencies for creating marketing collateral including, feature blogs, videos, webinars, case studies.
- Create new marketing initiatives for promoting Juvlon both online and offline.
- Provide weekly reports on lead and sales analytics Requirements.
- 3 years experience in Digital marketing is a must.
- Experience in software sales is a plus.
- Post Graduate in Marketing (MBA/PGDBM).
- Excellent attention to detail, strong verbal and written communication skills.
- A passion for blogging and creative writing.

📌 Senior Executive – Marketing at Niche Software Solutions Pvt Ltd (Pune)
🏢 Niche Software Solutions
📍 Pune