About Wisdom Fragrances

Wisdom Fragrances is a premium, founder-led fragrance house created for Indian tropical climates. We are building one of India’s most trusted fragrance brands through long-lasting perfumes, elegant reed diffusers, education-first marketing, and a deeply premium customer experience.

Reflexxtion is a brand that provides Iconic fragrances at everyday prices. For those who love international brands but cant afford or dont believe in spending their months salary on it!

We are looking for a sharp, creative, and execution-focused Social Media Manager who understands premium D2C brands and can build social channels that drive brand trust, community, discovery, and sales.

Role Overview

The Social Media Manager will own the day-to-day strategy, content planning, execution, influencer coordination, UGC creation, shoots, edits, and performance improvement across Wisdom Fragrances’ & Reflexxtion social platforms.

This is a hands-on role for someone who can think strategically but also execute quickly. The ideal candidate should understand aesthetics, storytelling, luxury brand tone, reels, influencer marketing, AI tools, and performance-led content.

Key Responsibilities

Social Media Strategy

- Build and execute monthly social media calendars across Instagram, Facebook, YouTube Shorts, Pinterest, and other relevant platforms.
- Develop content pillars for perfumes, Discovery Sets, reed diffusers, gifting, founder-led education, fragrance layering, and tropical climate performance.
- Translate business priorities into social campaigns that support sales, launches, awareness, and retention.
- Track trends, but adapt only those that fit the brand’s premium positioning.

Content Creation & Execution

- Plan, shoot, edit, and publish high-quality reels, stories, posts, carousels, and short-form videos.
- Coordinate product shoots, lifestyle shoots, founder-led videos, influencer content, and UGC-style content.
- Write clear, elegant, conversion-focused captions aligned with the brand voice.
- Ensure every post strengthens premium perception, trust, fragrance education, or purchase intent.

Influencer & UGC Marketing

- Identify and manage influencers, creators, and UGC partners in beauty, luxury, lifestyle, gifting, home fragrance, and premium D2C spaces.




- Coordinate barter and paid collaborations from outreach to briefing, content review, posting, and performance tracking.
- Build a steady pipeline of creator content that can be used for organic and paid marketing.
- Maintain influencer sheets, content approvals, timelines, and campaign reports.

Shoots & Production

- Plan monthly content shoots for product, founder, lifestyle, festive, gifting, and educational content.
- Create shot lists, moodboards, briefs, and content references.
- Manage basic styling, props, lighting direction, and shoot coordination.
- Edit reels and short-form videos using tools such as CapCut, Canva, Adobe Suite, or similar platforms.

AI & Creative Tools

- Use AI tools to speed up ideation, scripting, captions, trend research, visual references, content repurposing, and performance analysis.
- Experiment with AI-assisted workflows while maintaining premium brand quality and originality.
- Stay updated on helpful creative, editing, and social media AI tools.

Community & Engagement

- Respond to comments and DMs in a brand-appropriate tone.
- Identify customer questions, objections, reviews, and insights that can be converted into content ideas.
- Support trust-building through educational and founder-led responses.

Performance & Reporting

- Track growth, reach, engagement, saves, shares, profile visits, website clicks, content performance, creator performance, and sales contribution.
- Prepare weekly and monthly performance reports with insights and next steps.
- Recommend what to scale, stop, or improve based on data.

Required Skills

- 3+ years of social media experience, preferably with a D2C brand.
- Experience in luxury, beauty, fragrance, skincare, fashion, jewellery, hospitality, home decor, or premium lifestyle is preferred.
- Strong understanding of Instagram Reels, creator content, UGC, influencer marketing, and brand storytelling.




- Ability to shoot and edit short-form videos independently.
- Good eye for premium aesthetics, composition, colour, styling, and visual consistency.
- Strong copywriting skills for captions, scripts, hooks, and story text.
- Comfortable using AI tools for content ideation, editing, and workflow improvement.
- Strong execution discipline: calendars, timelines, briefs, reports, and follow-ups.
- Ability to balance creativity with business goals.

Good To Have

- Experience with Meta ads creatives or performance content.
- Understanding of Shopify, website conversion, and D2C customer journeys.
- Experience managing founder-led content.
- Interest in fragrance, beauty, gifting, luxury, or consumer psychology.
- Basic knowledge of Canva, CapCut, Lightroom, Photoshop, Premiere Pro, or similar tools.

Ideal Candidate

You are someone who:

- Understands that social media is not just about posting, but about building trust and driving business.
- Can make a premium product feel desirable, credible, and gift-worthy.
- Is equally comfortable planning strategy and executing shoots.
- Has taste, speed, ownership, and curiosity.
- Can work closely with a founder-led brand and translate ideas into strong content.
- Knows how to use creators, UGC, and short-form video to drive discovery and conversion.

KPIs For This Role

- Growth in relevant followers and engaged audience.
- Improvement in reach, saves, shares, profile visits, and website clicks.
- Increase in Discovery Set interest and sales from social channels.
- Volume and quality of UGC and influencer content generated.
- Consistency of content calendar execution.
- Improvement in reel performance and content engagement rate.
- Contribution to brand trust, customer education, and premium perception.

Why Join Wisdom Fragrances

- Work directly with a founder-led premium fragrance brand.
- Build a category-defining Indian luxury fragrance brand.
- Own social media strategy and execution end-to-end.
- Work across perfumes, reed diffusers, gifting, launches, education, influencers, and content shoots.
- High ownership role with creative freedom and business impact.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Paid time off

Work Location: In person

📌 Social Media Manager (India)
🏢 SDSCENTS
📍 India