Job Description

JOB DESCRIPTION

SECTION I: BASIC INFORMATION ON THE ROLE

Role Name / Designation

Business Development (BD) – On Roll

Function / Department

Sales

Current Band/Level

Assistant Manager

Reporting To

Area Development Manager (ADM)

SECTION II: JOB SUMMARY

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

§ Identify, convert and engage new influencers as per targets

§ Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.

§ Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

§ Own Influencer engagement and targets for the area and ensure 100% adherence to plan

§ Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices

§ Lead site visits for contractors in the area and drive conversions and engagement

§ Conduct regular electrician meets and contractor meets as per plan – discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc

§ Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app





§ Engage with key retailers to identify new influencers, push premium/current products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

§ Complete trainings as per the defined training calendar

§ 100% adherence to KPI monitoring process

SECTION III: KEY PERFORMANCE INDICATORS

Measurable deliverables

§ Number of new influencers onboarded

§ Number of active influencers scanning on the system

§ % Tertiary sales captured on Loyalty program app

§ Premium portfolio contribution

§ Influencermeets as per plan / target

§ Campaigns/Initiatives/project(s) as per plan/target

SECTION IV: JOB REQUIREMENTS

Qualifications

Graduation is must (Engineering background preferred), Prior experience as LAS/Promoter/Distributor salesman etc

Skills & Functional Competencies

§ Goal oriented: Proven history of sales record, sets clear priorities & meets targets

§ Result oriented: entrepreneurial and self-motivating, good planning and organizational ability

§ Excellent sales and negotiation skills, and high commercial and business awareness

§ High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers

§ Natural leader: Positive, driven, has ability to influence, sets positive examples, ambitious and flexible

§ Self-starters, resilient, resourceful, and able to perform under pressure

§ High market presence & regular interaction with all stakeholders, should know the geography well

Job Snapshot

Updated Date

30-07-2026

Job ID

JOB_4941

Department

Influencer Management

Location

Kochi, Kerala, India

Employee Type

STAFF

📌 MSR - IM - Kochi
🏢 Polycab India
📍 Kochi