The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing strategies to increase brand awareness, generate student leads, and support admissions. The role requires expertise in performance marketing, SEO, social media, content marketing, and marketing analytics.
EXPERIENCE : 3 YEARS PLUS
KEY SKILLS AND RESPONSIBILITIES
- Develop and execute strategic ATL& BTL marketing campaigns .
- Manage paid campaigns on social media .
- Drive lead generation and improve conversion rates.
- Plan and execute SEO and SEM strategies to increase website traffic.
- Manage social media platforms and content calendars.
- Coordinate with the design and content teams for creatives and campaigns.
- Monitor campaign performance using Google Analytics and other marketing tools.
- Manage email, WhatsApp, and CRM marketing campaigns.
- Conduct competitor analysis and market research.
- Prepare weekly and monthly marketing performance reports.
- Manage the digital marketing team and external agencies, if applicable.
Pay: ₹45,000.00 - ₹50,000.00 per month
Perks:
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home