About Botkovai

Botkovai is an AI-powered WhatsApp CRM and automation platform built for training institutes, helping them convert leads faster through automated follow-ups, AI-driven lead analysis, fee/student management, and reporting. We are scaling Botkovai as a standalone SaaS product with module-based pricing across Tamil Nadu, and now hiring a senior techno-commercial leader to drive both the technical and sales engine of the business.

Role Summary

We're looking for a hybrid techno-marketing leader who can sit between the tech team and the sales team — someone who understands SaaS architecture well enough to guide the product roadmap, and understands sales/business development well enough to close deals and hit revenue targets. This is a high-ownership role reporting directly to the Director, ideal for someone who has run both a delivery team and a sales team before.

Key Responsibilities

Technical Team Leadership

- Manage and guide the technical/development team on sprint priorities, delivery timelines, and quality
- Translate client and market requirements into clear technical specifications for developers
- Provide input on software architecture decisions, especially around modular, toggleable SaaS features (core platform + add-on modules)
- Own the product roadmap for new feature rollouts based on client feedback and market demand

Sales & Revenue Ownership

- Own the overall sales target for Botkovai's SaaS subscriptions (module-based pricing)
- Lead, coach, and manage the sales/counselor team; set individual and team targets
- Personally handle key accounts and larger institutional deals
- Build and refine the sales pipeline, proposal process, and pricing/packaging strategy

Client & Requirement Management

- Act as the primary techno-commercial point of contact for enterprise/large clients
- Conduct requirement-gathering sessions with prospects (business analyst function) to scope customizations vs. standard features
- Manage client escalations,



onboarding, and renewal conversations
- Feed client requirements back into the product roadmap

New Feature Introduction

- Evaluate competitor and market trends to propose new modules/features
- Work with the tech team to plan feature releases and communicate updates to existing clients
- Define pricing for new modules/add-ons in line with the SaaS/module-based pricing model

Reporting

- Report directly to the Director on sales performance, product roadmap status, and team performance
- Maintain dashboards/reports on sales targets, pipeline, churn, and feature adoption

Requirements

- 5–10 years of experience with proven exposure to both technical/product management and sales/business development (techno-commercial background is essential — not purely technical or purely sales)
- Prior experience managing a technical/development team (does not need to be a hands-on coder, but must be able to converse in architecture, APIs, SaaS infrastructure)
- Prior experience managing and driving a sales team against revenue targets
- Experience with SaaS business models — subscription pricing, module-based/tiered pricing, client onboarding
- Strong requirement-gathering / business analysis skills — able to convert client conversations into product specs
- Excellent client-facing communication — comfortable presenting to institute owners/decision-makers
- Prior experience in EdTech, CRM, or B2B SaaS is a solid plus
- Based in or willing to relocate to Coimbatore

What Success Looks Like (KPIs)

- Monthly/quarterly SaaS revenue targets met (new sign-ups + module upsells)
- Sales team performance against individual targets
- On-time delivery of roadmap features agreed with clients
- Client retention/renewal rate
- Reduction in ad-hoc "custom feature" requests through better standardized modules

Compensation

Negotiable, based on experience — fixed + performance-linked incentive on sales targets.

Apply Here.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Techno-Commercial Manager – SaaS (Botkovai) (India)
🏢 Appin Technology
📍 India