Marketing Manager (B2B): Hiring for a Client (Not for In-House Purpose)

Mandatory Skills: Full-Funnel Marketing (ABM, Inbound, and Demand Generation), GTM Strategy & Execution, Content Marketing, and Social Media.

Bonus Skill: Paid Ads.

Experience working with the life sciences industry (Medical research, Pharma, Biotech, Health Tech, Research Administration & Compliance, Clinical Trials, Human and Animal Research Management).

Location: Hyderabad, India

About You

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Responsibilities
Marketing Strategy & Revenue Growth

- Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
- Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
- Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.
- Innovate and implement AI-powered marketing solutions to improve efficiency and results.

Sales Enablement & AI-Driven Marketing

- Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).
- Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.
- Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
- Analyze intent data and behavioral insights to improve targeting and engagement.

Performance Marketing, SEO & Programmatic Advertising

- Plan and manage Google Ads, LinkedIn Ads, programmatic advertising,



and retargeting campaigns.
- Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.
- Drive conversion rate optimization (CRO) efforts to improve landing page performance.

Data-Driven Insights & Reporting

- Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.
- Continuously monitor and optimize marketing campaigns based on data-driven insights.
- Provide strong case studies demonstrating measurable revenue impact from past marketing programs.

Team Leadership & Project Management

- Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.
- Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.
- Utilize project management tools (Asana, Trello, Monday.com) to track progress and deadlines.

Market Intelligence & Continuous Learning

- Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.
- Monitor competitor activities and recommend cutting-edge solutions for market differentiation.
- Continuously experiment and improve strategies for faster, more effective marketing execution.

Requirements

- Experience: 5+ years in B2B marketing and sales enablement with a track record of managing multi-channel programs.
- Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).
- AI & Automation:



Strong understanding of AI-driven marketing platforms for faster execution and efficiency.
- Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).
- Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.
- Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills.
- Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).
- Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends.

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

- Paid sick time
- Paid time off

Ability to commute/relocate:

- Hyderabad, Telangana (Ranga Reddy District): Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- What is your Expected CTC?
- Do you have hands on experience with Hubspot?

- How many experience do you have working on Account Based Marketing (ABM) projects?

- Do you have experience working with cross-functional teams?
- Do you have experience managing projects with the client directly?

- Have you owned inbound KPIs such as organic traffic, MQLs, lead quality, and pipeline contribution?

- Have you independently built and scaled inbound marketing programs (content, SEO, email, lead nurturing)?

- Have you independently owned inbound marketing programs end-to-end, including content strategy, SEO, lead nurturing, and performance tracking?
- Have you used marketing automation and AI-driven marketing tools in projects?

Education:

- Bachelor's (Required)

Language:

- English (Required)

Location:

- Hyderabad, Telangana (Ranga Reddy District) (Required)

Work Location: In person

📌 Marketing MangerB) (India)
🏢 The Smarketers
📍 India