About the Role:

We are seeking a highly creative and detail-oriented Copywriter to join our marketing team. In this role, you will be responsible for conceptualizing and executing compelling, persuasive copy across a wide range of channels—including digital, print, social media, and advertising campaigns. The ideal candidate knows how to capture a brand’s unique voice, understand audience psychology, and write copy that drives action and conversions.

Key Responsibilities

● Campaign Conceptualization: Brainstorm and collaborate with designers, creative directors, and marketing strategists to develop innovative creative concepts for integrated marketing campaigns.

● Advertising Copy: Write high-converting copy for Google Ads, paid social (Meta, LinkedIn, Instagram), landing pages, and email marketing funnels.

● Brand Voice Maintenance: Ensure a consistent and distinct brand voice across all touchpoints and adapt tone effectively for different target demographics.

● Content Production: Craft engaging scripts for promotional videos, radio ads, and text for print collateral (brochures, billboards, direct mail).

● SEO Optimization: Incorporate best practices for search engine optimization (SEO) in digital copy to maximize reach without sacrificing the creative flow or messaging impact.

● Proofreading & Quality Control:



Review, edit, and proofread your own work and collaborative assets to ensure error-free grammar, spelling, and alignment with project briefs.

Requirements & Qualifications

● Experience: 3+ years of professional copywriting experience, ideally within a creative agency or a fast-paced in-house marketing team.

● Portfolio: A strong portfolio demonstrating a variety of copy styles, creative campaigns, and clear measurable outcomes (e.g., increased click-through rates or conversions).

● Skills: * Exceptional command of language, grammar, and storytelling techniques.

○ Deep understanding of consumer behaviour, marketing funnels, and call-to-action strategies.

○ Robust time management skills with the ability to handle multiple deadlines simultaneously.

● Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (or equivalent practical experience).

Important Note:

● Familiarity with content management systems (CMS) and SEO research tools (e.g., SEMrush, Ahrefs).

● Experience running A/B tests on digital copy variants to optimize performance.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Copywriter (India)
🏢 GAP Group
📍 India