The role of a Brand Manager is to develop a brand strategy for a company. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company.
Key responsibilities
- To oversee a wide array of business functions including branding, communication, channels, product development, online and offline promotions, and market research.
- Analyse brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to "take action".
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions. Devise novel and innovative growth strategies.
- Align the company around the brand’s direction, choices, and tactics.
Requirements
- Degree of Bachelor's or Master's in Marketing.
- 0-1 Years of experience in branding.
- Good Communication
- Knowledgeable of client servicing
Additional skills
- Valuable Communication
- Content Writing
- Copywriting