- Write creative and engaging content for social media posts, captions, ad copies, blogs, website pages, brochures, and scripts
- Understand client brand, business goals, and target audience before creating content
- Develop content ideas and concepts aligned with campaign objectives and current trends
- Prepare content calendars and content plans in coordination with the marketing team
- Write campaign copies for Meta Ads, Google Ads, and promotional campaigns
- Create video scripts, reel concepts, and promotional content for digital campaigns
- Ensure all content is grammatically correct, brand-appropriate, and aligned with tone of voice
- Coordinate with graphic designers and video editors to ensure content and creatives match
- Optimize content for SEO where required, including website content, blogs, and landing pages
- Revise content based on client feedback, internal reviews, or campaign requirements
- Research industry trends, competitor content, and audience preferences to improve content quality
- Maintain consistency in messaging across all digital platforms and client accounts
Skills Required
- Strong writing and editing skills
- Creative thinking and content ideation ability
- Positive understanding of social media and digital marketing content formats
- Basic SEO knowledge
- Ability to write for different industries and brand tones
- Time management and ability to meet deadlines
- Attention to detail and communication skills