To maintain cordial relations and playing the role of a Single Point of Contact for the LFS chain partners and work closely with various stakeholders to ensure smooth channel operations while managing the brands growth rate and other objectives in the channel and keeping the competition in check.
Job responsibilities
Sales Execution: Merchandise Replenishment
- 1. Provide inputs and coordinate with merchandising team on defining the product mix or modifying the same for a new store of a retail chain.
- Negotiating the merchandising mix, margins and returns with the retail chains with support from the regional field sales, merchandising and marketing teams within the framework defined by the LFS Head.
- Identify the fast-moving products in the channel and create proposals for the marketing teams to build a favourable new product pipeline and maximize channel profitability.
- Develop and approve the base stock norms for every brand in the store across locations
- Under-performing product list
- Channel productivity
- Increase in sales
Sales: Retail operations: Store Management
- Manage, track and ensure the ranking & Market share of the brand in all the retail chains is among top 3 in all product variants
- Annual store development
- Adherence to timelines
- Store ranking
- Identify regular operational issues/ glitches and propose countermeasures for the stores to ensure smooth sales.
- Manage and ensure resolution of escalations from the retail channel partners
- Identify and seek approval on the return to vendor(RTV) SKUs from the stock and coordinate with the retail chain partner to initiate the process of stock return.
- Ensure the elements in the stores including the visual merchandising, merchandising, manpower etc.
are as per the design standards.
- Identify modifications in the commercial regulatory requirements (eg- GST) and ensure its compliance from every store across regions.
- Perform reconciliations and follow-ups on the payments to the relevant stakeholders schedule.
Sales: Retail operations: Network expansion
- Negotiate with the chains & expand to more category relevant outlets as per the divisions plans while keeping a check on the viability for the Company.
- Negotiate with the retail chain partner on the most favourable location for the display of products in the store with consultation with the regional sale teams.
- Design and develop store layouts based on the negotiation of the location for a new store.
- Coordinate with the retail chains and the merchandising teams to identify and approve the product mix in the current stores.
Sales: Retail operations: Incentive management
- Develop the annual incentive schemes for the store staff based on the strategic objectives and consolidated inputs from regional field sales teams.
Sales: Retail operations: Training and development
- Provide inputs in developing training content for regional field teams based on requirements identified.
Sales: Retail operations: Recruitment & Selection
- Conduct interviews to support selection for critical positions in the stores with coordination from the HR teams.