Job Description: Digital Marketing SpecialistPosition

Digital Marketing Specialist

Role Summary

We are looking for a results-driven Digital Marketing Specialist to drive brand awareness and generate high-quality leads through digital marketing campaigns. The ideal candidate should have hands-on experience in Meta (Facebook & Instagram) advertising, performance marketing, website optimization, and digital marketing strategies that improve online visibility and customer acquisition.

Key ResponsibilitiesDigital Marketing

- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Develop and implement digital marketing strategies to generate qualified B2B and B2C leads.
- Monitor and optimize campaign performance (CPL, CTR, CPC, ROAS).
- Conduct A/B testing for ad creatives, audiences, and landing pages.
- Improve website visibility through digital marketing initiatives.
- Build and manage high-quality website backlinks.
- Manage Google Analytics, Google Search Console, and Meta Pixel.




- Analyze campaign performance and provide actionable insights through periodic reports.

Required Skills

- Meta Ads Manager (Facebook & Instagram)
- Performance Marketing
- Google Analytics (GA4)
- Google Search Console
- Website optimization
- Backlink building
- WordPress or similar CMS
- Strong analytical and communication skills

Qualifications

- Bachelor's degree in Marketing, Business, or a related field.
- 2–5 years of experience in Digital Marketing.
- Proven experience in performance marketing and lead generation.

Key Performance Indicators (KPIs)

- Qualified leads generated
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Website traffic growth
- Website conversion rate
- Number and quality of backlinks acquired
- Digital campaign ROI

Pay: ₹17,000.00 - ₹20,000.00 per month

Benefits:

- Adaptable schedule
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Lucknow)
🏢 Digitalbot.ai
📍 Lucknow