- Social Media Management:
- Develop and execute a comprehensive social media strategy across platforms like Facebook, Instagram, Twitter, and others.
- Create engaging content, including photos, videos, and posts related to the restaurant's menu, events, promotions, and behind-the-scenes activities.
- Monitor and respond to customer comments and reviews on social media platforms.
- Content Creation:
- Develop high-quality content for the restaurant's website, blog, and other digital channels. This includes menu updates, chef profiles, and articles related to the culinary experience.
- Ensure content is optimized for search engines (SEO) to improve the restaurant's online visibility.
- Email Marketing:
- Create and manage email campaigns to promote special offers, events, and loyalty programs.
- Build and segment the email subscriber list for targeted marketing efforts.
- Online Advertising:
- Plan and execute online advertising campaigns, utilizing platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Monitor ad performance, analyze results, and adjust strategies to maximize ROI.
- Website Management:
- Maintain and update the restaurant's website with accurate and current information, including menus, prices, and contact details.
- Implement strategies to improve the website's user experience and optimize for search engines.
- Online Reviews and Reputation Management:
- Monitor online reviews on platforms like Yelp, TripAdvisor, and Google My Business.
- Develop strategies to encourage positive reviews and address negative feedback in a timely and qualified manner.
- Partnerships and Collaborations:
- Identify and establish partnerships with local influencers, food bloggers, and other businesses to increase brand visibility.
- Collaborate on promotions, events, or content creation that can benefit both parties.
- Loyalty Programs:
- Develop and manage customer loyalty programs to encourage repeat business.
- Utilize digital channels to promote loyalty program benefits and rewards.
- Analytics and Reporting:
- Use analytics tools to track key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates.
- Provide regular reports and insights to the management team, adjusting strategies based on data-driven decisions.
- Event Promotion:
- Coordinate and promote special events, themed nights, or promotions through digital channels.
- Use social media, email, and other online platforms to create buzz and attract attendees.
Job Type: Full-time
Pay: ₹25,000.00 - ₹50,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 4 years (Preferred)
- total work: 4 years (Preferred)
Work Location: In person
📌 Digital Marketing Manager (India)
🏢 PYRAMID
📍 India