Company Description HAICHENG MOBILE INDIA PRIVATE LIMITED is one of the leading business partners of vivo in India, specializing in the sales, distribution, marketing, and retail operations of vivo smartphones and accessories across the offline market. The company has built a strong presence across Delhi, Noida, and Ghaziabad. Haicheng emphasizes integrity, accountability, teamwork, continuous learning, and customer satisfaction.nnnThe organization is committed to creating a performance-driven and employee-friendly workplace that encourages innovation, collaboration, and professional development while supporting vivo's vision of delivering cutting-edge smartphone technology to consumers.nnnJob Title: Consumer Research Insights (CRI) Job Summary :nnnThe Consumer Research Insights (CRI) Executive is responsible for understanding consumer behavior, market trends, customer preferences, and competitor activities to provide actionable insights that support business growth. The role involves conducting qualitative and quantitative research, analyzing consumer data, preparing reports, and collaborating with cross-functional teams to improve product positioning, customer experience, and marketing effectiveness.nKey Responsibilities :-nnnConduct primary and secondary market research to understand consumer preferences and buying behavior.nnnDesign and execute surveys, interviews, focus group discussions, and field research.nnnCollect, validate, and analyze customer feedback from retail stores, distributors, dealers, and digital platforms.nnnMonitor competitor products, pricing, promotional campaigns,



and market activities.nnnIdentify emerging market trends and consumer expectations.nnnPrepare research reports, dashboards, presentations, and actionable business recommendations.nnnAnalyze sales data and consumer insights to identify growth opportunities.nnnWork closely with Sales, Marketing, Product, and Retail teams to support strategic decision-making.nnnMeasure customer satisfaction (CSAT), Net Promoter Score (NPS), and brand perception.nnnMaintain research databases while ensuring data accuracy and confidentiality.nnnSupport product launches by evaluating consumer acceptance and post-launch feedback.nnnPresent research findings to management with explicit recommendations.nnnEducational QualificationnBachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, or a related field.nnnMBA (Marketing/Business Analytics) preferred.nnnExperiencen25 years of experience in Consumer Research, Market Research, Business Analytics, or Customer Insights.nnnExperience in the smartphone, consumer electronics, FMCG, or retail industry will be preferred.nnnRequired SkillsnStrong analytical and problem-solving skills.nnnKnowledge of market research methodologies.nnnProficiency in Microsoft Excel, PowerPoint, and data visualization tools.nnnExperience with survey tools such as Google Forms, SurveyMonkey, or Qualtrics is an advantage.nnnStrong presentation and report-writing skills.nnnExcellent communication and stakeholder management abilities.nnnAbility to interpret data and convert insights into business recommendations. Interested candidates may reach on [email protected] .

📌 Consumer Insights Specialist (Delhi)
🏢 Haicheng Mobile (India) Private
📍 Delhi