Job Description:
Key Responsibilities:

Digital Campaign Strategy and Execution:

- Design and execute performance-driven digital marketing campaigns on platforms such as Meta Ads, Google Ads, Affiliate.

- Develop targeted campaigns tailored to micro-markets and specific property categories.

Lead Generation and Conversion Optimization:

- Focus on generating high-quality leads with a strong likelihood of conversion into site walk-ins and bookings.

- Continuously monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL).

Business Target Alignment:

- Understand business objectives and translate them into actionable digital marketing strategies to achieve lead generation and walk-in targets.

- Work towards meeting and exceeding key performance metrics aligned with organizational goals.

Innovation and Platform Exploration:

- Explore and implement innovative strategies and emerging digital platforms to generate high-intent leads.

- Stay ahead of industry trends to drive new ideas and ensure competitive advantage.

Performance Analysis and Reporting:

- Analyze campaign performance using tools such as Google Analytics, CRM platforms, and in-platform insights.

Stakeholder Collaboration:

- Coordinate with internal teams,



including pre-sales, sales, and senior management, to ensure digital marketing efforts align with project goals.

- Provide timely updates and recommendations to ensure successful execution of campaigns.

Candidates Profile:

- Bachelor’s degree in marketing, business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries.

- Proven expertise in Meta Ads, Google Ads, and affiliate marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.

- Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.

- Excellent communication and collaboration skills for cross-functional coordination.

- Creativity and a proactive approach to exploring cutting-edge lead generation strategies.

- Experience in real estate digital marketing, with an understanding of micro-market-specific strategies.

- Certifications in Google Ads, Meta Blueprint, or similar digital marketing tools.

- Familiarity with Mumbai’s real estate trends and audience behavior.

📌 Performance Marketing Lead - Real Estate Industry -Navi Mumbai(CBD Belapur)
🏢 DC Consultants
📍 Navi Mumbai