Programmatic Campaign Manager

Job Summary

The Programmatic Campaign Manager will be responsible for the end-to-end management of programmatic advertising campaigns. This role involves strategic planning, campaign setup, ongoing optimization, and performance reporting across various digital channels and platforms. The ideal candidate will leverage data-driven insights to achieve measurable client outcomes and contribute to the growth of the team and business.

Key Responsibilities

- Manage the complete lifecycle of programmatic campaigns, including setup, pacing, optimization, troubleshooting, and performance reporting.
- Collaborate with account teams to develop effective programmatic media plans, provide strategic insights, and participate in client meetings and reviews.
- Engage with external platforms and technology partners to stay updated on new features, betas, and capabilities.
- Support new business initiatives through data analysis, strategic input, and presentation assistance.
- Mentor and train junior team members on programmatic best practices and operational excellence.
- Develop and execute data-driven strategies across web, app, CTV, audio, and DOOH channels.





Qualifications

- Skills:
- Proficiency with multiple DSPs (e.g., DV360, The Trade Desk)
- Experience with direct-response metrics
- Audience, inventory, and publisher planning
- Familiarity with ad servers, tracking, and mobile measurement tools
- Excel proficiency with large datasets
- Strong problem-solving and data analysis skills
- Excellent organizational, collaboration, presentation, and communication skills

- Education:

- Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent practical experience)

- Attributes:

- Ability to work autonomously and with remote teams
- Analytical mindset
- Detail-oriented and proactive
- Strong communicator

Benefits

- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Opportunities for career development and continuous learning.
- Generous paid time off and holiday schedule.

How to Apply

Interested candidates are encouraged to click on the 'Apply Now' button to submit their application.

📌 Programmatic Campaign Manager (India)
🏢 One75mb Hrm
📍 India