The Quarry Editorial Content

- Write all long-form editorial: material origin stories, quarry provenance narratives, geological history features, and design philosophy essays (500 to 1,200 words), with the authority and restraint of a published magazine piece.

- Write all organic social content for The Quarry across Instagram, LinkedIn, and Pinterest — precise, restrained, and never promotional.

- Write and maintain all website copy: collection narratives, product descriptions, and every page that carries The Quarry's brand voice.

- Write The Quarry's campaign lines and campaign narratives.

Design First Editorial Content

- Write long-form content for Design First: project narratives, client journey stories, designer philosophy pieces, and space descriptions that communicate design intent — warm, personal, and deeply informed.

- Write all organic social content for Design First across Instagram, LinkedIn, and Pinterest — warm, design-led, and personally intimate in register.

- Write the founder narrative for Design First: how the design vision, the Carlo Scarpa inspiration, and the Style Test philosophy are expressed as brand language.

- Write Design First's campaign concepts and copy — demonstrating emotional intelligence and warmth that distinguishes the brand from every modular interiors competitor.

Cross-Brand Responsibilities

- Write copy for Meta and Google ad campaigns for both brands — restrained for The Quarry, warmly authoritative for Design First, and brand-led at all times.

- Write video scripts and Reel scripts for both brands — brief, precise copy that does not read as scripted on camera.

- Develop all email and outreach communications for both brands: client follow-up, event invitations, private viewing announcements, and institutional correspondence.

- Write client-facing proposals and presentation copy for both brands to publication quality.

- Write founder communication where required — notes, statements, and institutional announcements in the Founder's voice, not a generic brand tone.

- Co-author and maintain a Brand Voice Document for each brand — two separate documents, two distinct standards.





- Review all outgoing written communication across both brands and flag — with specific reasoning — when tone or structure is drifting from the correct standard for that brand.

- Research with genuine depth: translate unfamiliar territory — geological history, Italian quarrying traditions, international design movements, an architect's philosophy — into copy that reads like informed intelligence.

What Skills We Are Looking For

Qualifications:

- Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline.

- Portfolio quality takes precedence over formal qualification — the work is the evidence.

Experience:

- 10–12 years of professional writing experience — the portfolio is the definitive evidence of this application.

- Demonstrated range: long-form editorial, short-form social, campaign copy, and institutional writing — all at a consistent quality level.

- Documented professional exposure to luxury, architecture, design, art, or luxury hospitality in produced, published work.

- Has maintained a brand voice over an extended period — not just written within someone else's voice.

- Understands SEO writing and brand-led writing as two separate disciplines with separate governing principles.

Architecture, Interiors & Material Vocabulary:

- Solid working knowledge of materials language: marble types, stone finishes, surface treatments, and the vocabulary an architect uses when specifying material — essential for The Quarry content.

- Deep familiarity with interior design vocabulary: room proportions, joinery, bespoke furniture terminology, and the language of luxury residential design — essential for Design First content.

- Understanding of the luxury lifestyle register: how luxury homes, bespoke interiors,



and design objects are written about in Architectural Digest, Wallpaper*, Elle Decor, and Financial Times How To Spend It.

Skills & Qualities:

- The ability to hold two distinct luxury brand voices simultaneously — this is the central skill and the first thing the portfolio will be assessed for.

- Restraint as a cultivated skill — knowing what not to say, when to stop, and when the image speaks for itself.

- Research depth — can write with authority about unfamiliar material after proper research, without the research showing.

- Editorial instinct — knows when a piece needs cutting, when the opening is the third paragraph, and when the brief itself is wrong.

- A reading life that informs the writing — design media, quality journalism, and literary non-fiction.

- Professional maturity — takes precise feedback without fragility and uses it to sharpen the work.

- Emotional maturity, ownership, and discretion — the operating standard in a founder-led dual-brand luxury environment.

Tools & Platforms:

- Google Workspace (Docs, Sheets, Drive) — mandatory for all drafts, briefs, and brand voice documentation.

- CMS: WordPress or equivalent — for uploading and maintaining website copy for both brands.

- Content scheduling: Meta Business Suite or Later — working familiarity required.

- SEO context: Semrush or Ahrefs at a reading level — to understand the keyword landscape without conflating SEO with brand-led writing.

- Project management: Notion, Asana, or equivalent — for tracking the editorial calendar and content approval stages.

What We Offer

- Authorship of two distinctive luxury brand voices — simultaneously and with full creative ownership.

- Access to extraordinary source material across two worlds: quarry journeys, rare geological histories, and the finest design practitioners at The Quarry; bespoke luxury interior projects and design philosophy at Design First.

- A working environment where writing quality is the only measure of success — not content volume.

- The professional satisfaction of producing work that is read, remembered, and held to a standard most brands cannot reach.

📌 SENIOR CONTENT WRITER / COPYWRITER (India)
🏢 One75mb Hrm
📍 India