This role involves managing programmatic media campaigns from end-to-end and collaborating with various teams and partners to ensure successful outcomes.
Key Responsibilities
- Manage end-to-end programmatic campaigns, including setup, pacing, optimization, troubleshooting, and performance reporting.
- Collaborate closely with account teams to develop programmatic media plans, deliver insights, and contribute to client meetings and quarterly business reviews.
- Partner with external platforms and technology partners to stay current with product updates, betas, and new capabilities.
- Support new business efforts through data analysis, strategic input, and presentation support.
- Train and mentor junior team members on programmatic best practices and operational excellence.
Required Skills & Experience
- Minimum of 3 years’ experience in programmatic digital media, preferably with a media agency and some level of performance marketing experience.
- Proficiency with multiple DSPs.
- Knowledge of audience, inventory, and publisher planning/management.
- Experience running complex, multi-region brand-based innovative campaigns.
- Technical knowledge of ad servers, tracking, and mobile measurement tools.
- Ability to work autonomously and with team members in different locations.
- Comfortable using Excel and large datasets to make analytical/data-based decisions.
- Excellent problem-solving skills.
- Robust data-led analysis capabilities.
- Exceptional organization and collaboration skills.
- Confident presenter and communicator.
Preferred Qualifications
- Experience with DV360, The Trade Desk, and other mobile-specific DSPs.
- Experience working towards measurable direct-response metrics.
- Experience managing campaigns driving towards app installs.
- Experience running CTV and DOOH campaigns.
- Experience running campaigns in the EMEA and US markets.
Working Hours
- Willingness to work modified hours to cover EMEA time zones, from 14:30 to 23:30 PM IST.
📌 Programmatic Media Manager (India)
🏢 One75mb Hrm
📍 India
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