Lead Generation Specialist – IT Services & Digital Marketing

Location: Remote Industry: IT Services, Digital Marketing, Staffing & Recruitment Solutions

Role Overview

We are seeking a highly motivated and results-oriented Lead Generation Specialist with proven experience in the IT Services and Digital Marketing domain. The ideal candidate will be responsible for identifying, engaging, and generating qualified leads from both International and Domestic markets.

This role requires strong research capabilities, hands-on experience with lead generation tools, and the ability to build a consistent pipeline of high-quality prospects aligned with company offerings such as IT Services, Digital Marketing, Dedicated Resources, and Staffing Solutions.

Key Responsibilities

1. Lead Generation & Prospecting
- Generate qualified leads for IT Services, Digital Marketing, Staffing, and Recruitment solutions across International and Domestic markets.
- Identify key decision-makers such as Founders, CEOs, CTOs, HR Heads, Marketing Heads, and Procurement Managers.
- Develop targeted prospect lists based on defined customer personas and industry segments.

- Platform & Tool Utilization

- Actively utilize platforms such as:
- LinkedIn Sales Navigator
- Apollo.io
- Lusha
- Upwork
- Freelancer.com
- Other B2B databases and freelance marketplaces

- Extract verified contact details and maintain a structured database.
- Leverage Boolean search techniques and advanced filters for exact targeting.

- Pipeline Development & Management

- Build and maintain a robust and consistent sales pipeline.
- Track and categorize leads based on qualification status (cold, warm, hot).
- Ensure continuous follow-ups to move prospects through the funnel.

- Sales Coordination & Lead Handover

- Collaborate closely with the sales and business development team.
- Share well-qualified and properly documented leads for further engagement.




- Provide detailed notes on prospect requirements, challenges, and potential opportunities.

- Market Research & Competitive Analysis

- Conduct in-depth market research to identify:
- Emerging industries and trends
- Competitor activities
- New business opportunities

- Analyze competitor positioning and suggest strategies to improve outreach effectiveness.

- CRM & Reporting

- Maintain accurate and updated records of:
- Leads generated
- Follow-ups conducted
- Meetings scheduled
- Conversion status

- Regularly update CRM systems and lead tracking tools.
- Prepare weekly/monthly performance reports.
- Suggest data-driven improvements to enhance lead conversion rates.

Key Requirements

Experience

- Minimum 3+ years of proven experience in Lead Generation within the IT Services domain.
- Demonstrated success in generating B2B leads for International clients (US, UK, Middle East, etc.).

Technical & Tool Proficiency

- Strong hands-on experience with:
- LinkedIn Sales Navigator
- Apollo.io
- Lusha
- Freelance platforms (Upwork, Freelancer.com)

- Familiarity with CRM systems and lead tracking tools.

Industry Knowledge

- Strong understanding of:
- IT Services
- Digital Marketing Services
- Dedicated Resource Models
- Staffing & Recruitment Solutions

Communication Skills

- Excellent written and verbal communication skills.
- Ability to craft personalized outreach messages.
- Strong interpersonal skills to engage prospects professionally.

Personal Attributes

- Self-motivated and target-driven.
- Ability to work independently in a remote setup.
- Strong analytical and research skills.
- Organized and detail-oriented approach.

What We Are Looking For
- A proactive professional who understands the B2B sales cycle.
- Someone who can consistently generate high-quality leads, not just bulk data.
- A candidate who thinks strategically and contributes ideas to improve lead generation performance.
- A team player who collaborates effectively with sales and marketing teams.

📌 Lead Generation Specialist – IT Services & Digital Marketing (India)
🏢 One75mb Hrm
📍 India